Marketing Executive

We are seeking a proactive and skilled Marketing Executive who will be responsible for web designing and assisting with off-page SEO activities. The role requires someone who can help build high-quality backlinks, improve the company’s online presence, and support the Marketing Manager in enhancing digital marketing efforts.Key Responsibilities: Web Design & Maintenance Be responsible for designing, maintaining, and optimizing the company website to ensure it is visually appealing, user-friendly, and aligned with branding guidelines.Update website content and features regularly to meet business and marketing needs.Troubleshoot and resolve technical issues to ensure smooth website functionality.Assist in backlink building and other off-page SEO efforts to improve website rankings.Off Page SEO: Assist in backlink-building strategies, including identifying high-authority websites, managing outreach for guest posting opportunities, and maintaining relationships with industry-relevant partners.Research and execute submissions to online directories, forums, and business listings.Monitor competitors’ backlink strategies and suggest improvements based on industry trends.Collaborate with the SEO Executive to develop content for link-building campaigns.Marketing Support Assist the Marketing Manager in executing digital marketing campaigns and publishing content for social media platforms.Help to develop marketing materials in collaboration with a graphic designer to support campaigns and events.Contribute to tracking campaign performance and reporting on key metrics.Requirements: Education & Experience Bachelor’s degree in Marketing, Web Design, IT, or a related field.1-3 years of experience in web design and off-page SEO.Proficiency in web design platforms like Word Press, Wix, or Webflow, with basic knowledge of HTML/CSS.Strong understanding of off-page SEO techniques, including backlink building, directory submissions, and guest posting.Experience with SEO tools such as SEMrush, Ahrefs, Moz, or Google Analytics.Basic graphic design skills using Canva, Adobe Photoshop, or similar tools.Ability to conduct detailed competitor and backlink analysis.Excellent organizational and multitasking skills with attention to detail.Strong communication and teamwork skills. #J-18808-Ljbffr