Marketing Director

Dow Jones Marketing Director in Dubai, United Arab Emirates About the Role We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.You Will: Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.Oversee creative and messaging for all channels, as well as audience segment targeting and selection.Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.Create strategy and resulting campaigns for nurturing sales leads to close.Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.Interpret marketing performance analyses to determine strategies for future success.Innovate new ideas that increase lead generation and conversion.You Have: 12+ years of proven B2B marketing leadership experience Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.Familiarity with marketing automation tools (preferably Hub Spot and/or Eloqua) and CRM systems (preferably Net Suite and/or Salesforce)Familiarity with graphic design programs, such as Adobe Photoshop, In Design, Illustrator and/or Canva Self-directed and capable of working independently without direct supervision Ability to distill complex products into clear narratives Strong verbal, written and interpersonal communication skills Ability to learn quickly, multi-task and manage projects to completion Detail-oriented with a commitment to accuracy Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors Experience working with multiple stakeholders and cultures across time zones and global locations College degree or equivalent work experience About Dow Jones Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. It is home to leading publications and products including the flagship Wall Street Journal, Barron’s, Market Watch, and others.Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Talent Resource Team@dowjones.com. Please put “Reasonable Accommodation #J-18808-Ljbffr