Director of Marketing, Communication & Student Recruitment

Director of Marketing, Communication & Student Recruitment Bachelor of Business Administration (Management), MBA/PG Diploma in Business Management Nationality Any Nationality Vacancy1 Vacancy Job Description What you'll be doing This role involves shaping how the world perceives Canadian University Dubai (CUD). You'll: Lead integrated marketing, communications, branding, and PR strategies across all channels.Develop and implement student recruitment plans aligned with enrollment targets and the academic calendar.Partner with Admissions to design recruitment funnels, from lead generation to yield management.Oversee outreach activities: educational fairs, campus visits, info sessions, and partner relationships.Create recruitment collateral (print, digital, video) tailored to diverse markets.Manage CRM/SIS tools to track inquiries, applications, and conversion metrics.Set and monitor KPIs: inquiry volume, application rate, conversion rate, yield, and retention.Coordinate digital recruitment campaigns (SEM, social ads, email nurture) to drive qualified leads.Supervise the recruitment team: hiring, training, performance reviews, and budget management.Represent CUD at local and international recruitment events; brief leadership on market trends.You're probably a match if you have: Master's degree in Marketing, Communications, Business Administration, or a related field.10-12 years of experience in marketing, branding, or PR, with at least 3 years in higher education recruitment.Proven track record of meeting enrollment targets and optimizing recruitment funnels.Hands-on experience with CRM/SIS platforms (e.g., Salesforce, Slate, Target X).Established network with school counselors, education agents, and community partners.Strong analytical skills: comfortable interpreting recruitment data and adjusting tactics.Excellent presentation, negotiation, and stakeholder management skills.Willingness to travel regionally for recruitment activities.Full professional proficiency in English; Arabic or French is advantageous.Disclaimer: Naukrigulf.com is a platform connecting jobseekers and employers. Applicants should independently verify the legitimacy of prospective employers. We do NOT endorse requests for money payments and advise against sharing personal or banking information. For security advice, visit our website. If you suspect fraud, email us at abuse@naukrigulf.com. #J-18808-Ljbffr