Digital Insights Strategist

Lead Digital Analyst We are seeking an experienced digital analyst to join our team and help drive business growth through data-driven insights.Develop comprehensive dashboards reports and visualisations to monitor KPIs and provide actionable recommendations on campaign effectiveness website performance and customer engagement.Conduct deep dive analyses to identify trends opportunities and challenges in digital marketing performance providing strategic recommendations for optimisation and adjustments.Implement and refine attribution models to understand the true impact of different marketing touchpoints on conversions and customer lifetime value.The ideal candidate will have a degree in Marketing Data Science Statistics or a related analytical field and 6+ years of progressive experience in digital marketing analytics with a strong focus on data analysis and insight generation.Strong proficiency in SQL for data extraction and manipulation.Experience with web analytics platforms e.g. Google Analytics 4 Adobe Analytics and tag management systems e.g. Google Tag Manager.Solid understanding of digital marketing channels metrics and optimisation strategies.