Specialist Marketing

Specialist Marketing - Growth & Insights Dubai, UAEFull-time Data & Analytics About the opportunity This role sits at the intersection of marketing performance, analytics, and strategic planning.You will support the regional marketing team in turning data into insight and insight into impact — by tracking performance, supporting budget governance, and helping markets make data-informed decisions.You'll work closely with regional leads and country marketing teams across the MENA region to ensure we're running effective, efficient, and aligned marketing operations.This role is ideal for someone early in their marketing strategy or analytics journey, looking to grow their skills by solving real business problems in a fast-paced environment.What's On Your Plate?Strategic Projects & Growth Initiatives Lead and scale new growth levers – Own performance tracking and end-to-end coordination for growth initiatives like Refer a Friend; assess incentive structures, benchmark competition, and act as PMO across Product, CRM, and local teams. Ideate and pilot other scalable growth levers we may be missing—especially those already gaining traction with competitors.Drive the Channel Mix Effectiveness Tracker – Build and maintain a dashboard along with data team to analyze CRM, PM, Discounts, and Brand spend across markets; identify optimal allocation strategies based on ROI and incrementality.Launch and own the Missed Target Root Cause Library – Build a structured repository of missed OKRs, analyze root causes, and share insights with markets to avoid repeat misses.Run the Marketing Competition Intelligence program – Track competitor marketing activity across all markets, flag emerging trends, and drive proactive internal response with cross-functional partners.Performance Monitoring & Forecasting Maintain key trackers (CAC, ROI, payback, LTV, etc.) across all 8 markets.Forecast performance vs. OKRs using trend data; flag risks early and suggest corrective actions.Own the Marketplace Health Snapshot (integrated into our regular C-suite and Country MD updates) to track overall business health beyond just GMV and Orders.#J-18808-Ljbffr