MP Digital Marketing Strategist and Analyst

MP Digital Marketing Strategist and Analyst MP Digital Marketing Strategist and Analyst Get AI-powered advice on this job and more exclusive features.Direct message the job poster from The St. Regis Doha Executive Management

Growth Marketing

Brand

Sales Strategy

Communications

Digital Marketing

Project Management

Events & Partnerships…The Digital Marketing Strategist sits at the intersection between Marriott International’s e Commerce, marketing, and global distribution strategies to maintain and grow individual hotels' business. This role uses effective digital marketing strategies to deliver customer engagement activities that help drive awareness and profitability at the property level. You will also manage overall activation of their property strategies in owned and third-party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other e Marketing vehicles). This role will work on behalf of properties to increase revenue, grow market share and create a compelling experience that steers customers towards booking via our direct online channels and other third-party sites for accommodation, restaurants, spa and recreation facilities. The Digital Marketing Strategist serves as a thought leader to their group of hotels, providing local, area, and global insight to enhance their digital experience. To this end, he/she will be in touch with properties on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that’s relevant, on-brand, and genuinely engaging. The position reports to the MP Snr Director of Marketing and is responsible for strategic recommendations not only for paid media but also owned media channels including hotel websites. Verifies the successful execution and analysis of digital deliverables in a timely matter and within budget; formulating monthly reports showcasing analytics and success metrics of campaigns.CORE WORK ACTIVITIES· Advises hotels on appropriate on-strategy e Commerce priorities and tactics· Maintain hotel websites, e-commerce and third-party websites deliverables· Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues· Manages budgets for hotels and hotel assets for e Commerce activities· Collaborates closely Marriott Field Marketing (DFMs) teams, to execute online strategies and plans for the properties, and resolve any issues encountered for digital and e-commerce requirements Digital Acquisition Marketing· Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team· Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies· Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed· Manages the PLUS Platform for participating hotels in the area/cluster· Executes online marketing activities in partnership with hotel and cluster Marketing and Revenue leaders (e.g., loading Marriott.com Hotel Website offers, email marketing and affiliate marketing)· Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines· Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through)· Conducts regular audits of Marriott.com and individual Hotel Websites to ensure each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary· Provides advice to Marketing Director on enhancement to hotel website modules for Spa, Food & Beverage, weddings and events, e-Gifting· Uses B2B e-tools to grow online bookings· Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.OTAs and Meta Search Channel Optimization· Ensures that all hotels are participating in relevant, approved echannels· Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections· Identifies and executes hotels OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia Travel Ads, etc.)· Collaborates with hotel Revenue Leaders to review hotel performance on e Channels Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Hospitality Referrals increase your chances of interviewing at The St. Regis Doha by 2x Sign in to set job alerts for “Digital Marketing Strategist” roles.We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr