Digital Marketing Executive

Digital Marketing Specialist Develop, implement, and manage digital marketing campaigns across various channels, including search engines, social media, email, and display advertising. Conduct keyword research and optimize website content for SEO to improve organic search rankings and drive traffic. Plan, execute, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising. Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, and other analytics platforms. Create engaging and SEO-friendly content. Stay up-to-date with the latest digital marketing trends and best practices. Manage and optimize the company's website for improved user experience and conversion rates. Generate regular reports on campaign performance and provide actionable insights for improvement. Desired Candidate Profile Bachelor's degree in Marketing, Business, or a related field. Proven experience in digital marketing, with a strong focus on PPC and SEO. Proficiency in using digital marketing tools such as Google Ads, Google Analytics, SEMrush, Ahrefs, and social media advertising platforms. Strong analytical skills and the ability to interpret data to make informed decisions. Excellent communication and teamwork skills. Creative thinking and problem-solving abilities. Up-to-date with the latest trends and best practices in digital marketing and SEO. Preferred Qualifications: Experience with A/B testing and conversion rate optimization. Knowledge of HTML, CSS, and basic web development principles. Certification in Google Ads or other relevant digital marketing certifications. Competitive salary and performance-based bonuses. Opportunities for professional development and growth. A collaborative and supportive work environment. Note: Please note that the latter part of the original description pertains to a different role at Bits Secure IT Infrastructure LLC, which should be separated or clarified as a different job posting. For this job, focus on the digital marketing responsibilities and requirements. #J-18808-Ljbffr