Digital Marketing

We are looking to take on experienced internal Digital Marketing professionals. We will give you the toolkit you need to provide the best tech solutions! You will have the opportunity to be part of a dynamic company, with many opportunities for progression. The Role: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Design, build, and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies, plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Instrument conversion points and optimize user funnels. Collaborate with agencies and other vendor partners. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate. Requirements and Skills: BS/MS degree in marketing or a related field. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments. Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends). Working knowledge of ad serving tools (e.g., DART, Atlas). Experience in setting up and optimizing Google Ad Words campaigns. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. The Ideal Candidate: Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. Maintaining a social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns. Ability to Commute/Relocate: Dubai: Reliably commute or planning to relocate before starting work (Required). #J-18808-Ljbffr