Associate Director - eCommerce

Pioneering Growth Velocity, Hearts & Science is designed for clients who want to change their game. We are a media solutions partner that goes further to accelerate both business growth and brand momentum. As the growth acceleration agency, Hearts & Science achieves the best brand and business results with end-to-end solutions that activate conversions and reduce complexity throughout the consumer journey.Services : Integrated media planning/buying, e-commerce, marketing science & ROI modeling, digital marketing transformation, business growth acceleration, Martech consultancy/implementation, CRM/ customer experience consultancy.Hearts & Science MENA is seeking an experienced and forward-thinking e Commerce Associate Director – Media Planning & Performance to join our team in a client-dedicated role. This position will lead the e Commerce media strategy and planning for one of our key clients, focusing exclusively on their owned digital platforms—brand website and mobile app.The ideal candidate will bring strategic leadership in performance-driven planning, deep technical understanding of app/web tracking via MMPs (like Adjust or Appsflyer) and GA4, and experience working in an integrated cross-functional client setup. Familiarity with Customer Data Platforms (CDPs) will be a strong advantage.A Typical Day Will Include Own and lead the e Commerce media planning function for the client’s website and app, ensuring all campaigns drive acquisition, engagement, and conversion. Act as a strategic advisor to the client on best-in-class media solutions and data-driven planning for their D2C platforms. Collaborate with internal teams (ad ops, biddable, analytics, creative) and client stakeholders (CRM, product, tech) to align media plans to wider digital goals. Leverage MMP data to optimize campaign effectiveness across performance channels and track full user journeys. Define and measure KPIs linked to web/app performance – e.g., install-to-purchase rates, AOV, retention. Utilize insights from attribution platforms and funnel analysis to adjust plans and maximize ROI. Contribute to quarterly business reviews, innovation plans, and performance forecasting. Stay ahead of trends in digital commerce, mobile app marketing, and privacy regulations affecting tracking. Mentor and manage junior planners on the account, developing their technical and strategic skillsets. Represent Hearts & Science MENA with professionalism, delivering high-value, insight-led recommendations to the client. The Ideal Candidate Will Have Strategic Agility – Quickly translates complex business problems into actionable media strategies. Client Leadership – Builds trusted relationships and can confidently present recommendations and performance insights. Collaborative Mindset – Works effectively with both internal and external cross-functional teams. Results-Oriented – Focused on outcomes and understands the client’s business success metrics. Proactive & Curious – Constantly seeks improvements and innovations in media planning and measurement. Technical Competencies Hands-on experience with Mobile Measurement Partners (MMPs) like Adjust, Appsflyer, or Branch. Strong background in performance media planning (Google, Meta, Tik Tok, Programmatic, Affiliates, etc.). Deep understanding of owned media platform KPIs and funnel metrics (e.g., add-to-cart, checkout conversion). Exposure to Customer Data Platforms (CDPs) – Segment, Tealium, Adobe CDP, or similar (plus). Skilled in tagging and UTM strategies, audience mapping, and channel attribution. Proficient in analyzing event-level data, funnel drop-offs, and retention cohorts. Proficient in tools such as Google Analytics 4, Firebase, or similar for e Commerce analytics. Strong grasp of multi-touch attribution, lift studies, and media incrementality testing. Experience in building performance models, pacing sheets, and forecasting frameworks. Familiarity with DV360, Meta Ads, Tik Tok Ads, Snapchat Ads, Apple Ads, Google Ads, and their integration with measurement tools. Candidates who meet our requirements will be contacted. * DIVERSITY & INCLUSIONAt Omnicom Media Group, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiates us as an employer of choice.EQUAL OPPORTUNITYAt Omnicom Media Group we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, gender expression, disability or any other characteristic. Each person is valued for his or her talents, expertise, experience and perspective.Recruitment Privacy Notices - Omnicom Media Group Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Management and Manufacturing Industries Advertising Services Referrals increase your chances of interviewing at Omnicom Media Group (MENA) by 2x Wavemaker: Associate Media Director- Dubai Director - Visa Direct Regional Field Marketing - CEMEA We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr