Digital Marketing Specialist

Get AI-powered advice on this job and more exclusive features. Job Title: Digital Marketing Specialist / Performance Marketing Manager Employment Type: Full-Time / Freelance (Open to both depending on profile) Industry: Aesthetic, Dermatology, and Wellness Services Lumos Clinics is a premium skincare and aesthetics clinic based in Dubai, offering state-of-the-art dermatology and cosmetic treatments. We are growing fast and looking for a result-driven digital marketing professional to lead our online strategy, generate qualified leads, and manage our performance marketing efforts across digital platforms. Role Overview: We’re seeking a hands-on Digital Marketer / Media Buyer / Performance Marketing Expert who understands how to acquire high-quality leads for aesthetic services. The ideal candidate has experience running paid ads for beauty, medical, or service-based industries, knows how to make budgets work efficiently, and is hungry for measurable growth. Key Responsibilities: Develop and execute digital marketing strategies focused on lead generation, bookings, and conversions. Create and manage full-funnel ad campaigns across Meta (Facebook/Instagram), Google Ads, Tik Tok, Snapchat , and others. Plan monthly digital calendars including promos, hooks, and seasonal campaigns relevant to aesthetics and skincare. Ad Buying & Optimization: Launch and optimize performance marketing campaigns with a strong focus on ROAS, CPL, and CPA . Continuously test creatives, copies, and CTAs to improve ad performance. Monitor budgets daily and allocate efficiently to maximize ROI. Tracking & Analytics: Set up and maintain tracking pixels, UTM tags, and conversion events via Google Tag Manager and Meta Events Manager. Deliver regular performance reports with insights and recommendations. Manage dashboards using Google Analytics 4 (GA4), Meta Ads Manager, and other tools. Creative & Copy Direction: Work with our design and content team (or freelancers) to brief and review ad creatives. Write high-converting ad copies tailored for aesthetic services like Botox, fillers, laser, etc. Who You Are: 3–5 years of experience in performance marketing, preferably in healthcare, aesthetics, clinics, or wellness . Proven success in managing budgets of AED 10,000–50,000+ monthly. Deep understanding of Dubai/UAE consumer behavior and audience segmentation . Data-driven with strong analytical skills and proficiency in GA4, Meta Ads Manager, Google Ads, Tik Tok Ads, etc. Fluent in English; Arabic is a plus. Knowledge of basic graphic/video tools like Canva, Cap Cut, or Adobe Suite is a bonus. Self-motivated, proactive, and result-oriented. What We Offer: Competitive salary or project-based monthly retainer + performance incentives. Flexibility to work remotely or hybrid depending on experience and performance. Strong support from clinic management, creative, and operations team. Opportunity to grow with a fast-scaling premium aesthetic clinic. Access to exclusive industry campaigns, influencers, and event activations. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Medical Practices Referrals increase your chances of interviewing at Lumos Clinics by 2x Sign in to set job alerts for “Digital Marketing Specialist” roles. Assistant Manager - Marketing (F&B and Wellness) - Jumeirah Zabeel Saray Category Growth & Marketing Assistant Manager Social Media Executive – Luxury Perfumes Social Media Executive - Victoria's Secret - UAE Dubai, Dubai, United Arab Emirates 17 hours ago Junior Social Media & Communications Executive Manager - Digital Marketing and Social Media - Dubai Holding Entertainment We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr