Senior Media Planning Manager – MENA

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Culture &… About the Role: KFC is not just one of the world’s most iconic brands — it’s also the highest-spending media account in the Americana portfolio and one of the top two media accounts in the region. We’re looking for a Media Planning Head to take full ownership of our media investment strategy across the MENA region. This is a unique opportunity to lead high stake media mandate and work across four high-priority markets — KSA, UAE, Kuwait, and Qatar — while guiding strategy in Levant and Morocco. You’ll operate like a business owner, ensuring every dollar delivers both brand value and business results. If you come from FMCG, telecom, or retail and know how to build full-funnel strategies, drive performance, and influence stakeholders — we’d love to talk. Key Responsibilities: Lead full-funnel media planning across KSA, UAE, Kuwait, and Qatar, with regional oversight into Levant and Morocco. Manage media budget with complete accountability on allocation, optimization, and reporting. Partner with procurement and finance to ensure spend governance and efficiency. Drive both awareness and conversion through integrated ATL, digital, performance, and social media planning. Lead MMM (Marketing Mix Modeling) and campaign performance tracking. Manage the media agency relationship across all markets. Collaborate cross-functionally with cluster marketing leads, digital, CRM, and ecommerce teams. What We’re Looking For: 10+ years of experience in media strategy and planning, preferably from FMCG, Telecom, or Retail. Strong exposure to the MENA region — especially GCC, with understanding of Levant and North Africa. Proven track record of managing large-scale media investments. Expertise in performance marketing, brand media, and MMM or econometrics. Commercial thinker, with an entrepreneurial mindset and high ownership. Strong communicator with experience influencing cross-functional teams and senior stakeholders. Fluent in English; Arabic is a plus. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Strategy/Planning, Management, and Marketing Industries Food and Beverage Services, Telecommunications, and Consumer Services Referrals increase your chances of interviewing at Americana Restaurants by 2x Get notified about new Head of Media jobs in Sharjah Emirate, United Arab Emirates . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr