General Manager – Sporting Goods (Sun & Sand Sports)

General Manager – Sporting Goods (Sun & Sand Sports) General Manager – Sporting Goods (Sun & Sand Sports) Get AI-powered advice on this job and more exclusive features. GMG is a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, and Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and Mc Cain. Job Summary As General Manager – Sporting Goods, you will work closely with the Senior Vice President to shape and execute the strategic direction of our multi-brand sporting goods concept. This senior leadership role requires deep expertise in brand management, retail buying, merchandising, and commercial strategy, with a strong focus on innovation, customer experience, and market competitiveness. Accountabilities Strategic Development & Delivery Help define objectives for the multi-brand portfolio aligned with company goals. Lead execution of goals across categories, channels, and segments. Guide category teams in implementing competitive strategies. Buying & Merchandising Set clear targets for Heads of Categories in buying, assortment, and space planning. Balance mono-brand vs. multi-brand needs in line with financial goals. Strengthen collaboration with distribution teams to align with brand strategies. Contribute to supplier negotiations for optimal margins and terms. Strategic Planning Align brand strategies with business goals through cross-functional collaboration. Identify trends and opportunities to reshape the retail offering. Lead innovation in product display, category management, and customer experience. Collaboration with Commercial Finance Align with finance on brand financial targets. Support planning and forecasting to ensure fiscal discipline. Financial & Performance Accountability Drive both revenue growth and profitability Team Development & Empowerment Inspire and lead brand teams to perform at a high level. Promote a collaborative, innovative, and goal-oriented culture. Focus on talent development and succession planning. Experience : 15+ years in brand management, buying, and merchandising within sporting goods, fashion, or lifestyle retail. Education : Master’s in Business Administration or Bachelor’s in Marketing or Business. Certification in Data Analytics preferred. Expertise : P&L management, strategic planning, supplier negotiations, and omnichannel retail strategies. Tech Skills : Familiarity with SAP ERP is a plus. Languages : Fluent in English; Arabic is an advantage. Leadership : Proven ability to lead cross-functional teams and deliver results in a complex, fast-paced environment. Why Join GMG? At GMG, we're dedicated to nurturing a vibrant, inclusive, and engaging work environment that promotes growth, innovation, and well-being. Join us in our mission to inspire victories that make the world better – for our team, our consumers, and our communities. If you're seeking a challenging role where you can make a significant impact, we'd love to hear from you. Apply today to become a part of our journey. What we offer A diverse team environment with international exposure Comprehensive family medical insurance Family residency sponsorship and flight allowances Up to 30% employee discount in our premium retail sports brand stores Up to 20% employee discount in our pharmacy chain Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function General Business Retail Apparel and Fashion and Retail Referrals increase your chances of interviewing at GMG by 2x Sign in to set job alerts for “General Manager” roles. 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