Head of Digital Marketing

دوام كامل في Discovered MENA في UAE

نُشرت يوم January 17, 2025

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Job Title: Head of Digital Marketing Location: Dubai, UAE Experience: 8+ Years in Digital Marketing in E-commerce Industry: E-commerce (Fashion) Salary: 35K AED & Benefits Job Overview: We are seeking an experienced Head of Digital Marketing to lead our clients digital marketing strategy and execution for their thriving e-commerce fashion brand. The ideal candidate will have a proven track record in digital marketing, specifically within the fashion industry, and substantial experience in the UAE market. This role requires a strategic thinker who can drive brand growth, enhance customer engagement, and increase online sales. Key Responsibilities:

Develop and Implement Digital Marketing Strategy: Lead the creation and execution of comprehensive digital marketing strategies that align with business goals and drive growth.
Team Leadership: Manage and mentor a team of digital marketing professionals, fostering a culture of innovation and excellence.
Performance Marketing: Oversee performance marketing campaigns across channels such as Google Ads, Facebook Ads, and affiliate marketing to drive traffic and conversions.
SEO & Content Marketing: Develop and implement SEO and content marketing strategies to improve organic search visibility and engagement.
Social Media Management: Oversee social media strategies, content creation, and community management to enhance brand presence and customer interaction.
Email Marketing: Lead the planning and execution of email marketing campaigns, ensuring effective segmentation and personalization to maximize ROI.
Data Analysis & Reporting: Utilize analytics tools to measure and report on campaign performance, using insights to optimize future strategies.
Market Research: Stay abreast of industry trends, competitor activities, and market developments, particularly within the UAE.
Budget Management: Manage the digital marketing budget, ensuring efficient allocation and maximizing ROI.

Qualifications:

Experience: Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
Industry Knowledge: Strong background in the fashion industry, with a solid understanding of e-commerce dynamics.
UAE Market Expertise: Proven experience in the UAE market, with a deep understanding of local consumer behavior and digital trends.
Technical Skills: Proficient in digital marketing tools and platforms, including Google Analytics, SEO tools, PPC platforms, and CRM systems.
Analytical Skills: Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.
Leadership: Exceptional leadership and team management skills.
Communication: Excellent verbal and written communication skills, with the ability to present strategies and results to stakeholders.

Preferred Qualifications:

Experience in luxury or high-end fashion brands.
Knowledge of Arabic is a plus.

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الصفحة الرئيسية الإمارات العربية المتحدة Head of Digital Marketing

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Head of Digital Marketing

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الشركة المعلنة عن الوظيفة

Discovered MENA

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