Social Media Executive
تفاصيل الوظيفة
6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi's, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC's first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms.
Overview
We are seeking an Executive - Social Media to join our team and lead the strategic planning and execution of social media initiatives for our private label product line. The ideal candidate will be a creative thinker with a strong understanding of social media platforms and trends, driving engagement and growth across our digital channels.Job Duties & Responsibility:
- Develop and implement social media strategies to increase brand awareness, drive traffic, and foster engagement with our target audience.
- Manage and maintain social media accounts, including but not limited to Instagram, Facebook, Twitter, and LinkedIn, ensuring content is timely, relevant, and aligned with brand identity.
- Create and curate engaging content for social media posts, including product features, lifestyle imagery, user-generated content, and promotional campaigns.
- Monitor social media channels for trends, conversations, and opportunities to engage with followers and influencers.
- Collaborate with cross-functional teams including marketing, design, and customer service to ensure cohesive messaging and brand consistency across all social media platforms.
- Analyze social media performance metrics and KPIs to track progress, identify areas for improvement, and optimize content strategy accordingly.
- Stay updated on social media trends, best practices, and platform updates to inform strategy and tactics.
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 2 years of experience in social media management, preferably in the fashion or retail industry. Proven track record of developing and executing successful social media campaigns that drive engagement and growth.
- Strong understanding of social media platforms, analytics tools, and trends.
- Excellent written and verbal communication skills, with the ability to craft compelling content for different social media channels.
- Creative thinker with a passion for storytelling and visual communication.
- Strong project management skills, with the ability to multitask and prioritize in a fast-paced environment.
- Ability to work independently as well as collaboratively in a team setting.
- Experience with social media advertising and influencer partnerships is a plus.
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