Trade Marketing Manager - Alghanim Industries

Date: 10 Nov 2024 Location: KW Company: Alghanim Industries Job Summary To identify, plan and achieve growth opportunities by channel. The Trade Marketing & Merchandising Manager defines and develops each category and initiates consumer and trade marketing activities and promotions. He/she will lead the marketing team and support the sales operation to successfully develop and deliver the GTRC fundamentals across all categories and channels. Job Responsibilities To coordinate with concerned managers to achieve total GTRC sale revenues and Profit & Loss Lead and manage the marketing team on daily basis, establish a clear role and responsibilities for each member of the team Support the sales operations in terms of reducing business inefficiencies Undertake all marketing activities in liaison with principles and respective Division Head Develop internal and external relationships where necessary to maximise synergies Build an annual business plan to reflect brand positioning, with a particular focus on new brands Prepare and suggest trade and consumer promotions to improve distribution and off take Design, prepare and negotiate all key Business Development Agreements Coordinate and lead the “Monthly Activity Cycle Meeting” Negotiate Advertising and Promotion funds Responsible for allocating promotional stock Understand, plan and communicate all activities with concerned Managers To manage Point of Sale Materials and Assets and retain a control sheet Provide financial performance by brand Share with principles and GTRC management all competitive information via a standardized report Provide post activity analysis including Return on Investment (ROI) analysis Oversee market shares by brand Recommend prices of stock aging and close expiry products and recommend corrective action plans Recommend and execute training courses for merchandisers Provide analysis for GTRC share of shelf by brand Candidate Requirements Resourceful and creative. Takes initiative with an ability to set priorities Excellent leadership qualities combined with effective communication skills Solid presentation skills, proficient in using MS Office Excellent communication and presentation skills – bilingual essential Positive attitude Mature attitude, with an ability to inspire and motivate the team Education Bachelor’s Degree MBA This job has been sourced from an external job board. More jobs on