Trade Marketing Manager

Job Responsibilities

1. Coordinate with concerned managers to achieve total GTRC sale revenues and Profit & Loss.
2. Lead and manage the marketing team on a daily basis, establishing clear roles and responsibilities for each member of the team.
3. Support sales operations in terms of reducing business inefficiencies.
4. Undertake all marketing activities in liaison with principles and respective Division Head.
5. Develop internal and external relationships where necessary to maximize synergies.
6. Build an annual business plan to reflect brand positioning, with a particular focus on new brands.
7. Prepare and suggest trade and consumer promotions to improve distribution and off-take.
8. Design, prepare, and negotiate all key Business Development Agreements.
9. Coordinate and lead the “Monthly Activity Cycle Meeting.”
10. Negotiate Advertising and Promotion funds.
11. Responsible for allocating promotional stock.
12. Understand, plan, and communicate all activities with concerned Managers.
13. Manage Point of Sale Materials and Assets and retain a control sheet.
14. Provide financial performance by brand.
15. Share with principles and GTRC management all competitive information via a standardized report.
16. Provide post-activity analysis including Return on Investment (ROI) analysis.
17. Oversee market shares by brand.
18. Recommend prices for stock aging and close expiry products and recommend corrective action plans.
19. Recommend and execute training courses for merchandisers.
20. Provide analysis for GTRC share of shelf by brand.

1. Resourceful and creative; takes initiative with an ability to set priorities.
2. Excellent leadership qualities combined with effective communication skills.
3. Solid presentation skills; proficient in using MS Office.
4. Excellent communication and presentation skills – bilingual essential.
5. Positive attitude.
6. Mature attitude, with an ability to inspire and motivate the team.

1. Bachelor’s Degree
2. MBA