Social Media Specialist

Responsibilities

1. Creating and Designing Social Media Posts: Develop visually captivating and engaging content tailored for platforms such as Instagram. This involves graphic design, content creation, and staying updated with current trends to attract and retain followers.
2. Social Media Management: Oversee and manage the clinic’s social media presence using tools such as Sprout Social and Zoho Social. Responsibilities include scheduling posts, analyzing performance metrics, engaging with followers, and crafting strategies to boost the clinic’s online visibility and engagement.
3. Collaborate with the Marketing Team: Work closely with the marketing team to build and maintain social media calendars that align with the clinic’s overall marketing strategy and campaign objectives.
4. Maintain the CRM Application: Manage and update the CRM application to ensure accurate client information and seamless integration with social media activities.

1. Graphic Design and Content Creation Tools:
2. Adobe Creative Suite (Photoshop, Illustrator, InDesign): For crafting and editing high-quality visuals.
3. Canva: For designing engaging graphics and leveraging templates.
4. Adobe Spark: For creating attractive social media posts and videos.
5. Social Media Management and Scheduling Tools:
6. Zoho CRM: For managing client relationships and interactions.
7. Sprout Social: For scheduling posts, tracking analytics, managing interactions, and generating performance reports.
8. Zoho Social: For scheduling posts, monitoring social media activity, and analyzing performance.
9. Analytics and Reporting Tools:
10. Google Analytics: For tracking and analyzing web traffic driven by social media efforts.
11. Facebook Insights/Instagram Insights: For understanding performance metrics and engagement levels on specific platforms.