Field Marketing Manager

دوام كامل في a Laimoon Verified Company في UAE
نُشرت يوم October 31, 2024

تفاصيل الوظيفة

As the Field Marketing Manager, you will be an integral part of the North American marketing team, helping to create demand and accelerate deals across Canada and the United States. In this role, you will be responsible for the strategy, development, and execution of the field marketing plan. This position will drive programs with the goal of generating quality leads and pipeline, accelerating the sales cycle, and building customer relationships. RESPONSIBILITIES Own the field marketing calendar with a focus on industry conferences, tradeshows, proprietary regional events, and customer events. Identify and evaluate third-party events that match target accounts, verticals, and Ideal Customer Profiles (ICP). Form strong relationships with top industry shows/organizers, associations, groups, vendors, and thought leaders. Manage the on-site execution and operations of our conference presence and booth builds, speaking engagements, and proprietary events. Collaborate cross-functionally with sales and marketing to secure buy-in, set goals, and identify new opportunities for regional success. Manage virtual webinar-based programs from inception and promotion to execution and follow-up. Collaborate with stakeholders and cross-functional teams to generate ideas to drive webinar registration and audience engagement. Craft email marketing campaigns and nurtures with a strong focus on live and virtual-based events. Define key performance indicators (KPIs) to measure the effectiveness of programs. Monitor performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives. Provide regular reporting and insights to stakeholders, including senior management, on the impact of field marketing efforts. QUALIFICATIONS An understanding of demand generation best practices, principles, and tactics. Experience managing events and conferences of all levels, as well as speaking engagements. Demonstrated ability working in a fast-paced environment, managing multiple programs with self-sufficiency and agility. Strong organizational skills. Excellent communication, presentation, and interpersonal skills, with the ability to lead and influence. Experience working with channel/alliance partners a plus. Travel as required, up to 20% of the time. 5+ years of proven marketing experience in field marketing, event marketing, and/or demand generation; B2B SaaS experience a plus. Proficient in CRM tools (Salesforce) and marketing automation (Pardot). Ability to work with marketing analytics tools to track performance, analyze data, and generate insights. Ability to analyze and act on data provided in visualization tools. Bachelor's degree in marketing or a related discipline.

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