Digital Marketing Specialist

Description We are seeking an innovative and results-driven Digital Marketing Specialist to join our dynamic retail team. In this role, you will be at the forefront of our online marketing initiatives, leveraging digital channels to increase our brand visibility, drive traffic to our website, and ultimately boost sales. As a Digital Marketing Specialist, you will develop and implement comprehensive digital marketing strategies, optimizing our presence across various platforms such as social media, email, and search engines. You will collaborate with cross-functional teams to create compelling content and execute campaigns that resonate with our target audience. An analytical mindset will be essential as you'll be responsible for monitoring campaign performance, conducting A/B testing, and utilizing data analytics tools to achieve optimal results. You will also stay up-to-date with the latest industry trends and best practices to ensure our strategies remain cutting-edge and competitive. If you are passionate about digital marketing and have a strong understanding of retail dynamics, we invite you to join our team and help shape the future of our brand in the digital landscape.

Responsibilities

• Develop and execute digital marketing strategies that align with business goals.
• Manage and optimize online advertising campaigns across platforms such as Google Ads and social media.
• Create, curate, and manage published content on various social media channels.
• Analyze website traffic and marketing metrics to evaluate the effectiveness of campaigns.
• Conduct A/B testing and refine strategies based on performance data.
• Collaborate with the design team to create visually appealing marketing materials.
• Monitor industry trends and competitor activities to identify opportunities for growth.