Event Director - Commercial Events
تفاصيل الوظيفة
Business Development •Conceptualize new events to launch and continuously develop a commercial portfolio • Compose reports making detailed business cases for future action •Develop relationships with strategic partners through market research and networking •Forecast growth for future years in line with company business plan and market knowledge •Promote a strategic understanding of company positioning within Qatar, the region and globally • Collaborate with other divisional Directors and Managing Directors to promote sustainable growth through delivering strong strategies, top-quality products and tangible results •Identify, where possible, businesses for acquisition or joint venture partnership •Prepare proposals in response to RFPs •Accountable for continued development of role as industry figurehead within company Strategy •Accountable for all research and business development for department annual portfolio of events •Identify and set business model for each individual event as a response to market and expected revenue sources following research •Consult with Managing Director to set divisional objectives and maximise the potential of the products and teams in line with the Company and Board's overall strategy •Responsible for acquiring, building and developing company-owned databases for relevant industry sectors •Continuous monitoring, measuring and analysing of sales and marketing plans to provide direction for both immediate and future improvement and refinement, to raise ROI •Plan and monitor event related activities, liaising with all the appropriate internal and external parties •Maintain continued knowledge of all relevant industry sectors within division through market intelligence •Identify strengths and weaknesses of competitor events through competitive intelligence •Recommend and set department staff structures and deliverables •Present pre-event proposals and post-event reports to Management and Board •Manage expectations of Board and Management through demonstration of understanding of product profitability and market trends for growth •Develop strategies for reaching annual forecast financial target for both company and department •Incorporate new business acquisitions into company and department structure where required •Assist with implementation of company systems and procedures Budgets •Develop, implement and achieve an annual financial plan for division •Calculate, forecast and present P&L proposals per event and across annual portfolio •Develop and monitor projects and event budgets within financial perimeters set as forecast •Travel & entertainment budget management for department •Business development budget management for department • Structure of pricing strategies across all available revenue sources •Set and sign-off, to discretion, of divisional commission targets for staff under forecast Management •Determine appropriate resources within the division to recruit and retain staff •Set objectives, targets and timelines for team •Effectively communicate business direction to team members •Set high standards of performance and manage though providing constructive feedback, support and advice to team •Provide team individuals with growth opportunities through structured career development plans •Develop & maintain team's knowledge and understanding of market trends and strategies •Provide reports and progress updates to team •Foster team collaboration •Assist in identifying company wide training needs Operations Logistics •Manage cross-department operations and logistics to ensure smooth running of the portfolio of events •Develop then oversee relationships with venues for events •Oversee budgets and contracts for events with venues •Develop then oversee relationships with suppliers •Oversee budgets, timelines and contracts for event suppliers •Direct the management of entire on-site operational team and contractors •Oversee and advise on management of logistical timelines to coordinate department logistics and suppliers Marketing •Successfully identify target market and USPs for events for implementation by Marketing team and Conference Producers •Develop strategies for building and acquiring databases for successful growth of department target market •Work with Marketing stream to develop strategic alliances for targeted promotion of events •Articulate the impact of marketing on sales ability •Co-develop the marketing strategy for the planned cycle of events on an annual basis with the Marketing Manager •Work with Marketing Manager to set budgets and strategy across the marketing mix •Suggest strategies that will maintain the quality and competitive position of the events •Identify new target markets to enable growth across sectors •Work with Corporate Marketing on setting and adhering to company messaging and branding across products promoted •Set-up meetings with industry leaders and strategic partners for the purposes of introducing and positioning the brand for company PR and individual department recognition •Oversee management of PR for individual events and department •Oversee management of delegate registration process including setting communications procedures, invoicing and credit control procedures and accurate recording of information for database building and on-site administration •Oversee audience development for event profile and sponsor fulfilment purposes •Structure and implement joint venture and association partner proposals and contracts •Oversee event brochures and website for marketing purposes Sponsorship/sales •Engender a strong sales culture with a sales team who have clear objectives, agreed standards and the capability to achieve these •Set revenue targets for sales following projection of possible achievements and analysis of revenue streams •Structure and implement sponsorship proposals and contracts •Assist in identifying list of target market for each event and the business unit as a whole •Ensure the administration of every deal is adhered to •Attend meetings with prospective sponsors and ensure contracts are signed Conference Programme Production •Identify and develop topic generation across a portfolio of events through research •Set-up, conduct and lead meetings with industry leaders and strategic partners for research •Secure keynote speaker relationships through industry knowledge •Facilitate meetings with industry and internal representatives where relevant •Coach, mentor and manage Conference Producers effectively through the production process •Oversee all speaker confirmations by Conference Producers then all speaker management by Conference Coordinators including overseeing of speaker invitation strategy and correspondence; travel and expenses approval for speakers, related logistics & ongoing speaker relationship management •Ensure Production timeline is adhered to
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