Senior Social Media Officer

The Role The Senior Social Media Officer will create and maintain a strong online presence for our company. The Candidate will implement online marketing strategies through social media accounts in an effort to increase brand awareness. Additionally, the Senior Social Media Officer will understand the target audience and create an appropriate strategy to reach the customers. The Responsibilities

• Develop and manage multiple social media platforms including and not limited to Instagram, Facebook, YouTube, Twitter, Tiktok and LinkedIn.
• Communicating and replying to customers comments and complaints as well as managing requests
• Assist in developing social media content related to the marketing plan to promote the company’s products and/or services.
• Build knowledge and stay up-to date with social media trends and best practices.
• Monitor SEO and web traffic metrics and ensure integration between social media campaigns and the website and/or landing pages by working closely with the marketing and development team.
• Maintain the communication across all digital channels.
• Assist in brainstorming new and creative growth strategies
• Measure and report performance of all digital marketing campaigns and accounts.
• Enhance brand awareness within the digital space as well as increase website traffic to attract new leads/customers.
• Participate in events, launches of new products and cover the stories online
• Assist direct manager with creation / improving reports and findings of the campaign to ensure its success / reach
• Generate, monitor, create & analyze the sponsor ad reports

• Bachelor's Degree in Marketing, Business Administration, or in a related field
• At least 3-4 years of previous experience of the responsibilities outlined above
• Adequate knowledge of web design & web development

• Person Specifications

• Self-motivated and deadline oriented
• Savvy, creative & able to learn and implement new trends, tools, technologies
• Attention to details with an eye for good design
• Analytical skills and data-driven thinking
• Attention to detail