SOCIAL MEDIA MANAGER

2. Social Media Manager The Social Media Manager handles the brand’s presence on various social media platforms, ensuring that all content reflects the luxury positioning of the brand. Responsibilities:

Social Media Strategy & Execution:

• Develop and execute a social media strategy that aligns with the luxury image, focusing on Instagram, Pinterest, Facebook, TikTok, and other platforms where jewelry brands have high engagement.
• Create a content calendar that includes a mix of product highlights, lifestyle shots, influencer collaborations, and behind-the-scenes content that reflects exclusivity and craftsmanship.

Influencer Marketing & Partnerships:

• Identify and collaborate with high-end influencers, celebrities, and fashion icons who resonate with the brand’s luxury persona.
• Manage influencer campaigns, from outreach and negotiations to content creation and monitoring, ensuring the brand’s message is consistently delivered to the right audience.

Community Engagement & Customer Relations:

• Actively engage with followers, respond to inquiries, and manage customer service interactions while maintaining the brand's sophisticated tone.
• Foster relationships with key customers, stylists, influencers, and brand ambassadors to enhance the brand’s reputation and loyalty among followers.

Social Media Advertising:

• Manage paid social campaigns on platforms like Instagram, Facebook, and Pinterest to drive traffic, promote new collections, and increase sales conversions.
• Optimize ad targeting based on demographic insights to ensure the brand reaches affluent and luxury-focused customers.

Brand Monitoring & Reputation Management:

• Monitor social media for any mentions of the brand and proactively manage any potential PR issues, ensuring the brand's luxury image is maintained.
• Track and respond to online reviews or social mentions, always reflecting the brand's high-end reputation.