الصفحة الرئيسية الكويت Marketing Specialist
الصفحة الرئيسية الكويت Marketing Specialist
Marketing Specialist
تفاصيل الوظيفة
Marketing Specialist American International University We are seeking a highly motivated individual who has experience in the local marketing industry. This person should have knowledge in advertising, both physical and digital, as well as the ability to be involved in multiple projects simultaneously. The person will work with other team members, social media officers and other specialists, to plan, capture, curate and publish content relating to the activities of the university as well as outreach beyond on campus events. The individual must be bilingual with a keen eye for design, with a willingness to be trained for further assignments. The individual must have strong written English skills to allow them to write articles for online blogs and newspapers. The ability to translate is highly valued. Job Descriptions:
- Evaluate target demographics, appropriate distribution channels, and marketing channels
- Analyze marketing metrics to gauge and identify cause and effect relationships
- Collaborate with the marketing department to develop appropriate strategies
- Use information from statistics, marketing experts, and other industry professionals to conduct secondary research
- Become familiar with research methodologies, including standard computer programs, and increase understanding of advanced statistical analysis
- Meet with clients regularly to determine marketing and promotional goals
- Develop, implement and manage our social media strategy
- Define social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Work with copywriters and designers to ensure content is informative and appealing
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- 3 – 5 years of experience in local marketing industry.
- Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Good understanding of social media KPIs
- Familiarity with web design
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Excellent interpersonal and communication skills
- Bachelor’s degree required; higher education field preferred
- Two to three year’s experience in the same field
- Proficiency in working with personal computers, related hardware/software, webpage maintenance, and development
- Experience with database development and management.
- Experience designing and presenting career resources, workshops, and other career-related services
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The ability to translate is highly valued. </p> <br> <p> Job Descriptions: </p><p></p><ol><br><li> Evaluate target demographics, appropriate distribution channels, and marketing channels </li><br><li> Analyze marketing metrics to gauge and identify cause and effect relationships </li><br><li> Collaborate with the marketing department to develop appropriate strategies </li><br><li> Use information from statistics, marketing experts, and other industry professionals to conduct secondary research </li><br><li> Become familiar with research methodologies, including standard computer programs, and increase understanding of advanced statistical analysis </li><br><li> Meet with clients regularly to determine marketing and promotional goals </li><br></ol> <p> Social Media Skills: </p><p></p><ol><br><li> Develop, implement and manage our social media strategy </li><br><li> Define social media KPIs </li><br><li> Manage and oversee social media content </li><br><li> Measure the success of every 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</li><br><li> Team player </li><br><li> Good time-management skills </li><br><li> Excellent interpersonal and communication skills </li><br></ol> <p> Educational Qualification: </p><p></p><ol><br><li> Bachelor’s degree required; higher education field preferred </li><br><li> Two to three year’s experience in the same field </li><br><li> Proficiency in working with personal computers, related hardware/software, webpage maintenance, and development </li><br><li> Experience with database development and management. </li><br><li> Experience designing and presenting career resources, workshops, and other career-related services </li><br></ol>#J-18808-Ljbffr', 'course_qualifications' => null, 'global_location_id' => '116', 'gender' => '0', 'baseSalary' => null, 'salary_duration' => 'Monthly', 'job_type' => 'Full time', 'salaryFrom' => null, 'salaryTo' => null, 'currency_id' => null, 'hide_salary' => '0', 'benefits' => null, 'salary_type_id' => null, 'travel_type_id' => null, 'travel_id' => 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Additional CPD Accredited Certificate with 100 CPD points available with no extra study.<br> <br> Endorsed Diploma Level 6 <strong>Digital Marketing</strong> Certificate of Achievement. This Digital Marketing Level 6 dynamic distance learning program has been designed to mould and shape the Digital Marketing executives of the advanced Level 6 Digital Marketing Advanced Course introduces candidates to the various roles, responsibilities and functions of digital marketing professionals worldwide. Digital Marketing Diploma content covers social media marketing, how to create an effective Digital Marketing plan, working with PPC engines including Google AdWords, an introduction to e-mail marketing, the basics of SEO and how to build a brand through creative online marketing. Study in your own time and at your own pace, for an accredited Level 6 Digital Marketing Diploma that could transform your career prospects!<br> <br> <strong>Digital Marketing - Course Syllabus</strong><br> <br> This Digital Marketing Advanced Course Level 6 consists of the following units:<br> <br> <strong>Unit 1 - What is Digital Marketing?</strong><br> This unit covers the following key topics: <ul> <li>What is Internet Marketing?</li> <li>Popular Strategies</li> <li>Affiliate Programs</li> <li>E-mail Marketing</li> <li>Using Social Media</li> <li>Search Engine Optimization (SEO)</li> <li>Plus more</li> </ul> <strong>Unit 2 - Social Media Marketing</strong><br> <br> This unit covers the following key topics: <ul> <li>What is Social Media?</li> <li>Understanding the Marketing Mix</li> <li>The Five P’s and Social Media</li> <li>Developing a Social Media Plan</li> <li>Utilization Guidelines</li> <li>Expanding Your Digital Presence</li> <li>What’s the Value?</li> <li>Building Your Community</li> <li>Using LinkedIn</li> <li>Setting Up Your Account</li> <li>Plus more</li> </ul> <strong>Unit 3 - Creating Digital Marketing Plan</strong><br> <br> This unit covers the following key topics: <ul> <li>The Role of Internet Marketing</li> <li>The Marketing Cycle</li> <li>Making Our Way through the Marketing Process</li> <li>Extending Your Influence</li> <li>Plus more</li> </ul> <strong>Unit 4 - Using Google AdWords</strong><br> <br> This unit covers the following key topics:<br> Planning <ul> <li>Define Your Ideal Customer</li> <li>Choosing Keywords</li> <li>Getting Good with Keywords</li> <li>Long Tail and Short Tail</li> <li>Understanding Ad Groups</li> <li>Plus more</li> </ul> <strong>Unit 5 - Creating a PPC Campaign</strong><br> <br> This unit covers the following key topics: <ul> <li>Setting Your PPC Budget</li> <li>The Quality Score</li> <li>Quality Score Breakdown</li> <li>Increasing Your Score</li> <li>Plus more</li> </ul> <strong>Unit 6 - E-Mail Marketing</strong><br> <br> This unit covers the following key topics: <ul> <li>A Cautionary Note</li> <li>Distribution Services</li> <li>Plus more</li> </ul> <strong>Unit 7 - Search Engine Optimization (SEO)</strong><br> <br> This unit covers the following key topics: <ul> <li>What is SEO?</li> <li>Understanding Search</li> <li>The Search Engines</li> <li>Alternative Search</li> <li>Optimizing Keywords</li> <li>Monitoring Search Engine Ranking</li> <li>Plus more</li> </ul> <strong>Unit 8 - Brand Building through Digital Marketing</strong><br> <br> This unit covers the following key topics: <ul> <li>What is Branding?</li> <li>What is a Brand?</li> <li>What is Social Media?</li> <li>The Rise of Social Media</li> <li>Building Your Social Media Branding Strategy</li> <li>Identifying Your Social Media Audience</li> <li>The Key Social Media Platforms</li> <li>Plus more</li> </ul> <strong>Unit 9 - Story Marketing for Small Businesses</strong><br> <br> This unit covers the following key topics: <ul> <li>Story Marketing Toolkit</li> <li>Storytelling Essentials</li> <li>Ingredients of a Good Story</li> <li>Setting Goals</li> <li>Positive vs. Negative.</li> <li>Connecting with Customers</li> <li>Connecting with Customers</li> <li>Understanding Your Customers.</li> <li>Refining Your Brand</li> <li>Refining Your Brand</li> <li>Understanding Your Company</li> <li>Inventory of Key company Facts</li> <li>Strengthening Your Brand</li> <li>Building Your Story</li> <li>Plan for Success</li> <li>Your Story Board</li> <li>Writing Your Story</li> <li>Polishing Your Story</li> <li>Plus More</li> </ul> <strong>Unit 10 - Promoting a Marketing Webinar</strong><br> <br> This unit covers the following key topics: <ul> <li>The Webinar</li> <li>What is a Webinar? Why Use Webinars?</li> <li>Webinar Marketing Objectives.</li> <li>Marketing Webinars</li> <li>The Nine-Step Ideal Participant Profile Process</li> <li>What is a Lead Magnet?.</li> <li>Creating a Lead Magnet.</li> <li>What is Your Promotion Strategy?.</li> <li>Webinar Marketing Calendar</li> <li>Creating a Landing Page</li> <li>Plus More</li> </ul> ', 'outline' => null, 'who_should_take_this_course' => null, 'career_path' => 'SEO Specialist,Consulent,marketing agencies', 'eligibility' => 'Digital Marketing<br /> <br /> No particular entry requirement<br /> OPTION-I:Endorsed Certificate of Achievement from TQUK<br /> On course completion, learner can claim endorsed certificate by paying £150 accreditation fee+postal charges.<br /> Certificate of course Completion<br /> Soft copy :£15<br /> Hard copy of this certificate you will pay £25<br /> OPTION-II: CPD Certificate<br /> CPD Standards Office Accredited Certificate can be claimed on course completion, which will be issued in association with Oxford Home Study (PDF format or hard copy)<br /> CPD Accredited Diploma (PDF format)=£30<br /> CPD Accredited Diploma (Hard copy)=£120<br /> Postage Charges:<br /> National £9<br /> International £15', 'school' => 'Brentwood Open Learning College', 'keywords' => 'Digital Marketing,SEO,Marketing,Sales,Advertising', 'location' => 'Online', 'duration' => 'Upto 400 Hours', 'timing' => null, 'cost' => null, 'discount' => '90% Off for Laimoon Users!', 'eligibility_criteria' => null, 'job_matching_keywords' => 'Digital marketing', 'boosted' => null, 'lang_code' => 'ar', 'status' => 'active', 'auto_translated' => '0', 'objectives' => null, 'photo' => null, 'photo_cta' => null, 'video' => null ), 'Profile' => array() ) ) $job = array( 'Job' => array( 'id' => '43425216', 'contact_id' => '3773199', 'recruiter_id' => '74726', 'job_function_id' => null, 'title' => 'Marketing Specialist', 'vacancies' => null, 'job_type_id' => null, 'description' => null, 'pay_status' => 'Free', 'external_job_description' => '<p><p> Marketing Specialist </p><p> American International University </p> <br> <p> We are seeking a highly motivated individual who has experience in the local marketing industry. 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The ability to translate is highly valued. </p> <br> <p> Job Descriptions: </p><p></p><ol><br><li> Evaluate target demographics, appropriate distribution channels, and marketing channels </li><br><li> Analyze marketing metrics to gauge and identify cause and effect relationships </li><br><li> Collaborate with the marketing department to develop appropriate strategies </li><br><li> Use information from statistics, marketing experts, and other industry professionals to conduct secondary research </li><br><li> Become familiar with research methodologies, including standard computer programs, and increase understanding of advanced statistical analysis </li><br><li> Meet with clients regularly to determine marketing and promotional goals </li><br></ol> <p> Social Media Skills: </p><p></p><ol><br><li> Develop, implement and manage our social media strategy </li><br><li> Define social media KPIs </li><br><li> Manage and oversee social media content </li><br><li> Measure the success of every 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</li><br><li> Team player </li><br><li> Good time-management skills </li><br><li> Excellent interpersonal and communication skills </li><br></ol> <p> Educational Qualification: </p><p></p><ol><br><li> Bachelor’s degree required; higher education field preferred </li><br><li> Two to three year’s experience in the same field </li><br><li> Proficiency in working with personal computers, related hardware/software, webpage maintenance, and development </li><br><li> Experience with database development and management. </li><br><li> Experience designing and presenting career resources, workshops, and other career-related services </li><br></ol>#J-18808-Ljbffr', 'course_qualifications' => null, 'global_location_id' => '116', 'gender' => '0', 'baseSalary' => null, 'salary_duration' => 'Monthly', 'job_type' => 'Full time', 'salaryFrom' => null, 'salaryTo' => null, 'currency_id' => null, 'hide_salary' => '0', 'benefits' => null, 'salary_type_id' => null, 'travel_type_id' => null, 'travel_id' => 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Marketing Specialist at AIU. Please apply or share https://jobs.laimoon.com/jobs/externalview/43425216' $emailText = 'Hiring now! Marketing Specialist at AIU. 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الشركة المعلنة عن الوظيفة
AIU
-
Affiliate Marketing Alpha Academy94 درهم
771 درهممدة الدورة التدريبية: Upto 3 Hours -
Digital Marketing Certificate (Level 6) Brentwood Open Learning College329 درهم
3,563 درهممدة الدورة التدريبية: Upto 400 Hours
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