The National Detergent Company SAOG (NDC) is one of the leading FMCG companies in the Sultanate of Oman. NDC manufactures and distributes a wide range of highly reputed and successful brands covering various segments like detergents powders, liquid detergents, soaps, shampoos, allied laundry aids and other household cleaning products.
NDC began manufacturing and marketing of soaps and detergents in 1981. It was established by Mr.Abdul Hussain Bin Bhacker Al Lawati, Chairman of the company. The other major promoters in the company are the Omzest Group (Omar Zawawi Establishment) & Ominvest, two prominent corporate establishments in Oman.
NDC believes in giving the best value for money to its consumers. Over the years, this very philosophy has helped the company build an expanding customer base and strong brand equity.
NDC is the first ISO certified soap and detergent company in the region. The company’s flagship brand BAHAR was voted as the “Best Brand” in the country, for the period 2010-2011, amongst 130 regional and multinational brands across categories, in the Brand Survey conducted by the Oman Daily Observer.
NDC is committed to the pursuit of excellence and adherence to the highest quality standards in all its core activities. The company has also won numerous laurels for leadership in developing Omani products that are at par with some of the best international brands.