Careers in Alzouman General Trading Co.Ltd

"Swatch" began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of enthusiastic watch engineers led by Elmar Mock and Jacques Müller.[1]

 Conceived at the beginning as a standard timekeeper in plastic, Franz Sprecher,[2] a marketing consultant hired by Thomke to give the project an outsider's consideration, soon led the project into what it has become: a trendy line of watches with a full brand identity and marketing concept