Head of Marketing - Fixed Term

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Head of Marketing - Fixed Term

Y’all ready to make everyone love that chicken?? Our Head of Marketing is going on parental leave, which means we have a once-in-a-lifetime opportunity for a passionate Marketing pro to continue the launch of this globally loved brand to NZ consumers. #FamousLouisianaChicken Why You’ll Love This Role: This is more than just a marketing position—it’s a rare opportunity to continue the launch of a globally renowned brand in New Zealand. As Head of Marketing, you’ll have the autonomy to shape the future of Popeyes NZ, driving strategic initiatives that will cement our presence in the local market. You’ll work closely with a passionate leadership team and have access to the resources of a top-tier hospitality group. From crafting innovative marketing strategies to leading high-impact campaigns, your work will directly influence the brand’s success and customer experience. Key highlights of the role include:

• Leading the strategy and execution of all marketing initiatives to grow brand love and profitability.
• Collaborating with global teams and local stakeholders to align with international brand guidelines.
• Developing a pipeline of innovative products and leading Limited Time Offers (LTOs) tailored to the NZ market.
• Managing budgets and ensuring marketing activities deliver measurable outcomes.

What You’ll Bring to the Role: We’re looking for a marketing leader with a proven track record in driving brand growth and delivering results in fast-paced environments. You’ll bring substantial experience in the QSR, FMCG, or hospitality sectors, with a strong understanding of multi-channel marketing and new product development. Your strategic mindset will be matched by your ability to roll up your sleeves and execute.

• Strong commercial acumen, understanding business drivers and managing significant budgets.
• Digital expertise in creating branded user experiences and building digital communities.
• Exceptional stakeholder management, influencing, and negotiation skills across multi-disciplinary teams.
• A growth mindset, seizing business opportunities and continuously seeking improvement.
• High EQ, self-awareness, and a passion for fostering a diverse and inclusive workplace.

With your adaptability, analytical problem-solving, and passion for innovation, you’ll thrive in our dynamic, growth-focused environment. We believe in the spice of life and the power of good food. We’re all about manaakitanga… hanging out at Popeyes, sharing experiences and creating moments of joy. We’re building a new NZ business which will be soulful, proud, street smart, big-hearted….and we want you to join our movement! If you share our love for spice, flavour and real food with heart, get in touch. #J-18808-Ljbffr