||Digital Marketing Manager || Google Ads || SMO|| Lead Generation || ROI||

Job Title: Digital Marketing Manager (B2B)   Experience: 7 years   Location: Noida (Work From Office) Education: Master’s or Bachelor’s in Marketing, Business, or Communications Responsibilities:

1. Demand Generation : Develop and execute targeted programs that drive qualified leads through paid search, social media advertising, email marketing, webinars, and content syndication.
2. Marketing Funnel Ownership : Build, own, and optimize the entire marketing funnel to ensure effective lead generation and conversion.
3. B2B Expertise : Leverage experience in digital marketing for B2B companies to design strategies that resonate with professional audiences and decision-makers.
4. Email Marketing : Design and manage campaigns that nurture leads, retain customers, and promote new products or services using tools like MailChimp, Brevo, or similar platforms.
5. Account-Based Marketing (ABM) : Create and execute strategies for high-value accounts using segmentation, personalization, and multi-channel engagement.
6. Webinars & Podcasts : Plan, coordinate, and host webinars and podcasts that educate and engage a B2B audience to drive lead acquisition and brand authority.
7. Paid Social Media Campaigns : Manage and optimize campaigns on LinkedIn, Facebook, Instagram, and X platforms to enhance lead generation and brand visibility.
8. Content Strategy & Creation : Collaborate with content creators to produce high-quality, audience-focused materials such as blogs, articles, and social media updates. Guide the content strategy to maximize engagement and conversions.
9. Tool Proficiency : Utilize tools like LinkedIn Sales Navigator, email automation platforms (Apollo, Instantly), and analytics software to drive and track campaign success.
10. Cross-Functional Collaboration : Work closely with Sales, Pre-Sales, and Product teams to align on growth initiatives and ensure cohesive marketing efforts.
11. ROI-Driven Strategies : Develop and oversee landing pages, website copy, and marketing funnels designed to convert leads, with a focus on measurable ROI.
12. Performance Analytics : Monitor live campaigns, analyze website performance, and prepare reports to identify areas for improvement.
13. Social Media Leadership : Regularly manage and post educational content to establish the company as a thought leader in its industry.

• Bachelor's degree in marketing, business, communications, or a related field.(Candidates with master's degrees will be given first preference.)
• 5 years of experience in digital marketing, with a proven track record in the B2B domain.
• Candidates from news agencies, print media, electronic media, and marketing agencies will be given preference.
• Social media marketing certification is mandatory.
• Expertise in lead generation, webinars, ABM, email marketing, and content creation for professional audiences.
• Strong analytical skills to interpret data, identify trends, and drive decisions.
• Proficiency with marketing tools such as CRM software, email automation platforms, and social media ad managers.
• Excellent communication and interpersonal skills.
• Self-starter capable of working independently in a fast-paced environment.
• Up-to-date with trends and best practices in digital marketing and growth strategies.

1. Competitive salary based on experience.
2. Health insurance and other benefits.
3. Opportunities for professional development and training.
4. Dynamic and inclusive work environment.