Social Media Associate

Job Description: Social Media Associate Position Title: Social Media Associate Reports To: Social Media Marketing Manager Location: Gurgaon Job Type: Full-time About Registerkaro At Registerkaro, we empower businesses with seamless registration and compliance solutions, enabling entrepreneurs to focus on growth. We are committed to building a strong digital presence to connect with our audience, educate them, and deliver value through impactful content. Role Overview As a Social Media Associate, you will take charge of building and managing Registerkaro’s online presence across multiple platforms. Your creative expertise and data-driven approach will shape how we engage with our community, increase brand visibility, and support key marketing objectives. This is a hands-on role that requires a mix of strategic thinking, creativity, analytical skills, and a keen understanding of social media trends. Key Responsibilities 1. Social Media Content Strategy and Development

• Plan, create, and manage a content calendar for platforms like Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest.
• Brainstorm and execute original ideas for engaging posts, videos, reels, and live sessions tailored to specific audiences.
• Ensure brand consistency in tone, messaging, and visual style across all content.
• Collaborate with the design and content teams to produce high-quality assets like graphics, animations, and short-form videos.
• Write attention-grabbing captions, headlines, and hashtags that align with brand goals.

• Post and schedule content daily, ensuring optimal timing for audience engagement.
• Actively respond to comments, direct messages, and mentions, building trust and relationships with the audience.
• Monitor trends, challenges, and discussions relevant to our industry and creatively incorporate them into content.
• Develop strategies to grow followers, improve audience engagement rates, and build an active online community.

• Assist in planning and executing paid social media campaigns, ensuring the right audience targeting and objectives.
• Collaborate with the marketing team to support key campaigns, product launches, or special initiatives.
• Monitor the performance of paid campaigns and optimize them for maximum ROI.
• Identify influencers, bloggers, or collaborators to amplify the brand’s voice and presence.

• Track and analyze KPIs (key performance indicators) such as engagement rates, impressions, reach, follower growth, website traffic, and conversions.
• Generate weekly and monthly performance reports to highlight successes and opportunities for improvement.
• Use insights to refine social media strategies, content types, and posting schedules.
• Stay informed about algorithm changes and best practices for each platform.

• Stay updated on the latest trends in social media, marketing, and digital content.
• Experiment with new formats (e.g., Instagram reels, TikTok challenges, or Twitter threads) to keep the content fresh and relevant.
• Research competitors’ strategies and benchmark the brand’s social media performance against industry leaders.

1. Educational Background

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Professional Experience
• 1–3 years of experience managing social media platforms for a brand or organization.
• Proven track record of creating content that drives engagement and achieves measurable results.

• Strong knowledge of social media platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok, etc.).
• Familiarity with social media management tools like Hootsuite, Buffer, or Sprout Social.
• Basic graphic design and video editing skills (Canva, Adobe Photoshop, Adobe Premiere Pro, etc.).
• Experience with analytics tools (Google Analytics, platform-specific insights) to track performance.
• Understanding of paid advertising on social platforms, including audience targeting and budgeting.

• Excellent verbal and written communication skills with a flair for storytelling.
• Creative and innovative thinking to produce original content ideas.
• Strong organizational and time management skills to handle multiple tasks.
• Team player with the ability to collaborate across departments.
• Analytical mindset with the ability to interpret data and derive actionable insights.

• Growth in follower count and audience engagement rates.
• Improvement in website traffic and conversions driven by social media.
• Performance of campaigns (organic and paid).
• Adherence to posting schedules and campaign deadlines.
• Creation of high-quality, innovative, and engaging content.