Social Media Associate
Detalhes do emprego
Job Description: Social Media Associate Position Title: Social Media Associate Reports To: Social Media Marketing Manager Location: Gurgaon Job Type: Full-time About Registerkaro At Registerkaro, we empower businesses with seamless registration and compliance solutions, enabling entrepreneurs to focus on growth. We are committed to building a strong digital presence to connect with our audience, educate them, and deliver value through impactful content. Role Overview As a Social Media Associate, you will take charge of building and managing Registerkaro’s online presence across multiple platforms. Your creative expertise and data-driven approach will shape how we engage with our community, increase brand visibility, and support key marketing objectives. This is a hands-on role that requires a mix of strategic thinking, creativity, analytical skills, and a keen understanding of social media trends. Key Responsibilities 1. Social Media Content Strategy and Development
- Plan, create, and manage a content calendar for platforms like Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest.
- Brainstorm and execute original ideas for engaging posts, videos, reels, and live sessions tailored to specific audiences.
- Ensure brand consistency in tone, messaging, and visual style across all content.
- Collaborate with the design and content teams to produce high-quality assets like graphics, animations, and short-form videos.
- Write attention-grabbing captions, headlines, and hashtags that align with brand goals.
- Post and schedule content daily, ensuring optimal timing for audience engagement.
- Actively respond to comments, direct messages, and mentions, building trust and relationships with the audience.
- Monitor trends, challenges, and discussions relevant to our industry and creatively incorporate them into content.
- Develop strategies to grow followers, improve audience engagement rates, and build an active online community.
- Assist in planning and executing paid social media campaigns, ensuring the right audience targeting and objectives.
- Collaborate with the marketing team to support key campaigns, product launches, or special initiatives.
- Monitor the performance of paid campaigns and optimize them for maximum ROI.
- Identify influencers, bloggers, or collaborators to amplify the brand’s voice and presence.
- Track and analyze KPIs (key performance indicators) such as engagement rates, impressions, reach, follower growth, website traffic, and conversions.
- Generate weekly and monthly performance reports to highlight successes and opportunities for improvement.
- Use insights to refine social media strategies, content types, and posting schedules.
- Stay informed about algorithm changes and best practices for each platform.
- Stay updated on the latest trends in social media, marketing, and digital content.
- Experiment with new formats (e.g., Instagram reels, TikTok challenges, or Twitter threads) to keep the content fresh and relevant.
- Research competitors’ strategies and benchmark the brand’s social media performance against industry leaders.
- Educational Background
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Professional Experience
- 1–3 years of experience managing social media platforms for a brand or organization.
- Proven track record of creating content that drives engagement and achieves measurable results.
- Strong knowledge of social media platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok, etc.).
- Familiarity with social media management tools like Hootsuite, Buffer, or Sprout Social.
- Basic graphic design and video editing skills (Canva, Adobe Photoshop, Adobe Premiere Pro, etc.).
- Experience with analytics tools (Google Analytics, platform-specific insights) to track performance.
- Understanding of paid advertising on social platforms, including audience targeting and budgeting.
- Excellent verbal and written communication skills with a flair for storytelling.
- Creative and innovative thinking to produce original content ideas.
- Strong organizational and time management skills to handle multiple tasks.
- Team player with the ability to collaborate across departments.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Growth in follower count and audience engagement rates.
- Improvement in website traffic and conversions driven by social media.
- Performance of campaigns (organic and paid).
- Adherence to posting schedules and campaign deadlines.
- Creation of high-quality, innovative, and engaging content.
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