Salesforce Marketig Cloud Specialist

Job description About Avicanna Avicanna is a diversified and vertically integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant-derived cannabinoid-based products for the global consumer, medical, and pharmaceutical market segments. We are seeking an innovative digital marketing coordinator to join our Marketing team and drive our company's digital communications across various platforms. We are seeking a Salesforce Marketing Cloud Specialist with strong technical acumen, who is ready to take on an integral role in supporting the development of innovative and client focused campaigns on our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing our Salesforce Marketing Cloud (SFMC) platform to execute personalized marketing campaigns, drive customer engagement, and support our overall marketing strategy. This role requires a deep understanding of SFMC, email marketing best practices, and the ability to collaborate with cross-functional teams to achieve business objectives. Job Overview General requirements : - Well-versed in digital marketing, with at least 5 years specializing in Salesforce Marketing Cloud - Proven experience in designing and implementing digital marketing architectures - Strong background in managing and optimizing marketing campaigns, particularly within B2B Campaign Management: - Develop, execute, and optimize multi-channel marketing campaigns using Salesforce Marketing Cloud. - Manage end-to-end campaign processes, including planning, segmentation, testing, deployment, and reporting. - Collaborate with marketing, design, and content teams to create engaging email templates and landing pages. Audience Segmentation: - Utilize SFMC tools to create targeted audience segments based on customer data and behavior. - Implement dynamic content and personalization strategies to enhance customer engagement. Data Management: - Ensure the integrity and accuracy of customer data within the SFMC platform. - Work with data teams to integrate and synchronize data across systems. - Conduct regular audits to maintain data quality and compliance with data privacy regulations. Automation and Optimization: - Design and implement marketing automation workflows and journeys. - Continuously monitor campaign performance and optimize for better results. - Conduct A/B testing to identify best practices and improve campaign effectiveness. Analytics and Reporting: - Generate detailed reports on campaign performance, including key metrics and ROI analysis. - Provide actionable insights and recommendations based on data analysis. - Present findings to stakeholders and suggest improvements for future campaigns. Technical Expertise: - Stay current with the latest SFMC features and best practices. - Troubleshoot technical issues related to SFMC and email deliverability. Compliance and Security: - Understanding of data protection regulations (e.G., CASL, CAN-SPAM) and experience implementing compliance measures.

• Knowledge of security best practices within the Salesforce Marketing Cloud environment.

• Bachelor’s degree in Marketing, Business, Information Technology, or related field.
• 5+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.).
• Proficiency in HTML, CSS, and AMPscript for email design and customization.
• Strong understanding of email marketing best practices and CAN-SPAM regulations.
• Experience with data segmentation, CRM, and data integration.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong project management skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment.
• Fast Learner – Can achieve power-user status on multiple tools quickly.
• Must be extremely detail-oriented, self-motivated, and resourceful.
• Proven ability to work creatively and analytically in a problem-solving environment.
• Proficient in Excel, MS Office programs, Google Analytics 4 is an asset
• An excellent understanding of email marketing concepts and metrics such as email sender score, deliverability, and sender reputation.
• Demonstrated ability to take initiative to achieve departmental and corporate objectives.
• Strong time management and organizational skills with the ability to prioritize.
• Excellent written and verbal communication skills.
• Strong teamwork and interpersonal skills.