Regional Marketing & Communications Executive

Regional Marketing & Communications Executive The Marketing & Communications Executive will support the Regional Marketing & Communications Manager in coordinating and executing 360-degree marketing strategies for the region. We are seeking a proactive and detail-orientated candidate with a strong desire for continuous learning, to play a vital role in driving brand growth in the Asia Pacific region. Responsibilities Support the Regional Marketing & Communications Manager in planning and implementing ATL and BTL campaigns in line with HQ’s directives, brand guidelines and objectives. Support and oversee all digital platforms that are used as engagement touchpoints such as Brand websites in the region, the Brand’s E-Commerce platform and Brand’s SNS channels. Conceptualize, plan and execute the strategy and content for the Brand’s SNS channels, including LinkedIn, Facebook and Instagram to build brand awareness. Develop and execute the strategy and content for the GS9 Club platforms in the region, in collaboration with the appointed vendors. Work closely with various partners on digital marketing campaigns (e.g. programmatic advertising) and monitor the effectiveness to optimise for future efforts. Support in the execution of performance campaigns to drive and support the E-Commerce and O2O commerce. Collaborate with retail partners on their advertising/communication campaigns, promotional events. Plan, coordinate and collaborate with all internal and external stakeholders, including Sales and Retail team, vendors, caterers, and contractors for all activations to drive sales and footfall to the boutique. Responsible for regular update of advertising print calendar, monthly Marketing Activities Report for submission to HQ, along with Media monitoring and updating of PR Reports. Monitor industry trends and developments, customer behaviour, competitors’ campaigns and best practices, to identify growth opportunities, improvements to strategies and relevancy to our target audience. Ensure activities are maintained within budget allocated, update monthly Expense Tracker and ensure compliance of financial regulations (i.e. submission of invoices for payment processing). Any other ad-hoc duties assigned to support the overall marketing team and business needs. Requirements Minimum Diploma in Business and/or Digital Marketing. At least 2 years of experience in a luxury brand; high-end fashion, beauty and/or watch industry will be a plus. Possess knowledge of integrated (digital and traditional) marketing campaigns. Strong aesthetic flair, proficient but not limited to in SNS platforms, MS Office, Meta, Google Business and Adobe Programs (e.g. Photoshop, Illustrator). Proficient in English and Mandarin. Project management and multi-tasking capabilities to adapt and work in a dynamic environment. Innovative, detail-oriented and resourceful team player with an ability to adapt and problem solve. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Retail Luxury Goods and Jewelry #J-18808-Ljbffr