Group Marketing Manager

Role Description Lead the development and execution of marketing strategies for multiple business units. Conduct market research to identify trends, customer needs, and competitive landscape. Manage marketing budgets and allocate resources efficiently. Ensure consistent brand messaging and maintain brand integrity. Develop and manage marketing campaigns to boost brand visibility. Oversee marketing efforts including SEO, SEM, email marketing, social media, content marketing, exhibitions, and events. Utilise data analytics to measure and optimise campaign performance. Implement marketing automation tools to enhance efficiency. Collaborate with sales, product teams, and external agencies to align marketing with business objectives. Stay updated with industry trends, identify new marketing technologies, and continuously improve strategies. Qualifications: Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus. Minimum of 4-7 years of marketing experience, with 3-5 years in a managerial role is a plus. Proven success in developing and executing marketing strategies. Experience managing multiple business units preferred. Strong leadership and team management abilities. Excellent written and verbal communication skills. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, CRM systems, marketing automation). Analytical skills with the ability to interpret data and make data-driven decisions. Creative thinking and problem-solving capabilities. High level of adaptability, flexibility, and strong interpersonal skills. Summary of role requirements: More than 4 years of relevant work experience required for this role. Working rights required for this role. #J-18808-Ljbffr