Regional Marketing Manager

This is where you save and sustain lives At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare. Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission. Role Summary Manage the development and strategic execution of marketing plan. Drive innovative ideas for business growth and execution excellence. Carry out projects, data analysis, market research. Lead business development, administration, and implementation of marketing programs for assigned products & therapies. Build KOL development program, market development and digital projects. Essential Duties & Responsibilities Develop strategic marketing plan and design marketing programs to drive the short-term and long-term growth of the business, inclusive of digital strategy. Work with sales team closely to provide execution support to better utilize sales aids and medical publications. Responsible for planning and executing the marketing activities within the approved operating expense level. Analyze competitive environment and accessing internal competencies to formulate sustainable and competitive strategy for Global Surgical Solutions. Engage cross functional team members, to ensure implementation of strategy and delivering performance, including long term projects collaboration with government/medical affairs team. Based on solid market understanding, develop ongoing strategies to support portfolio expansion, if needed. Develop solid relationships with KOLs and patient associations (if any) and ensures that common goals are set and delivered. Manage strong global and regional relationships with relevant marketing and support functions within Baxter and share best practice as required. Development of business tactical plans for market development growth opportunities for product/therapy assigned. Qualification & Experience Bachelor’s Degree in Pharmacy/Science or equivalent, MBA is preferred. Minimum 10 years of capital equipment experience in medical device industry. Strong clinical acumen. Proven track record for consistency in performance within sales or marketing function. Strategic thinking, innovative and strong analytical skills to drive marketing plans. Leadership skills. Strong KOL management skills. Able to work with cross functional team to drive results. Excellent presentation and communication skills. Good interpersonal skill and a team player. Motivated to drive for results. Execution excellence to drive marketing activities and support sales execution. Strong commitment to Baxter Code of Conduct (Ethics and Compliance). #J-18808-Ljbffr