Marketing Associate | Johor Bahru

Marketing Communications (Marketing & Communications)

Responsibilities

• Campaign Support and Execution : Assist in the execution of digital marketing campaigns, including social media, email marketing, influencer collaborations, and paid advertising. Help ensure campaigns align with the brand's goals and objectives.
• Content Creation : Write and design content for digital platforms (social media posts, email newsletters, blog articles, and promotional materials) that resonate with the brand's target audience.
• Market Research : Conduct market research to identify consumer preferences, emerging trends, and competitor activity. Provide insights to the marketing team for new campaign ideas or product positioning.
• Social Media Management : Assist in managing social media accounts, creating content calendars, scheduling posts, and engaging with followers. Track social media performance and suggest improvements.
• Email Marketing : Help create and schedule email campaigns, segment email lists, and track open rates, click-through rates, and conversion rates.
• Event Promotion : Help coordinate and promote events such as product launches, sales, and influencer partnerships, ensuring they align with the overall marketing strategy.
• Reporting and Analysis : Monitor and report on the performance of marketing campaigns across various platforms, providing detailed analytics and recommendations for improvement.
• Collaborations : Support the marketing team in managing influencer collaborations and partnerships, ensuring deliverables are met and brand guidelines are followed.
• Video Production and Editing : Capture short videos, perform basic video editing, and edit and create visuals, ensuring content is optimized for various digital platforms.

Job Requirements

• Fresh graduates are welcome to apply
• Knowledge of digital marketing channels, including social media and email marketing.
• Creative thinking with the ability to generate new marketing ideas.
• Excellent written and verbal communication skills.
• Knowledge of marketing software and analytics tools (e.g., Google Analytics, Social Media Insights).

Company Information

Application Questions

• What's your expected monthly basic salary?
• Which of the following languages are you fluent in?
• How many years' experience do you have as a Marketing Associate?
• How much notice are you required to give your current employer?
• Are you willing to travel for this role when required?