Marketing Executive (Digital)

Digital & Search Marketing (Marketing & Communications) Full time Responsibilities:

• Own, drive and implement digital marketing plans and strategy.
• Develop, maintain, enhance and manage Sincere e-commerce and corporate website.
• Google traffic data analysis and weekly reporting (internal).
• Google traffic data analysis and monthly reporting (external parties such as brands).
• Manage all social media platforms and specific social media campaigns.
• Review and analyze campaign data and generate insights to provide recommendations that optimize campaign performance.
• Identify key online markets to tap on and propose ideas to drive sales from online to offline stores.
• Act as a brand custodian, managing the look and feel of online communications along with tone of voice.
• Skilled in copywriting, producing informative and effective search engine optimized copy for the website, product campaigns, and external blog postings.
• Liaise and work closely with partners, vendors, and internal stakeholders.
• Keep up to date with changes and advances in social media and advise on new channels and approaches to adopt.
• Participate in the execution of other marketing activities such as events.
• Any other ad-hoc duties as assigned.

• Degree/Diploma in a suitable discipline - preferably in Marketing, Mass Communications, or Public Relations.
• 1-2 years of branding experience within the related background will be ideal.
• Candidates with experience in the luxury retail industry will be an added advantage.
• Proficient in spoken and written English, Mandarin, and Malay.
• Possess excellent communication and interpersonal skills.
• Resourceful, detail-oriented, responsible, team player, and outgoing personality with a strong desire to excel in achieving goals.