Marketing Manager

- Develop and execute marketing strategies to promote our brand, products, and services (including budget allocation, timelines, and expected outcomes); - Develop communication/NPI strategy that aligns with company vision & mission. - Define & excavate brand essence. Roll-out brand activation: - Manage the company marketing campaigns, including traditional & digital omnichannel to reach the right target audience. - Develop engaging and creative content for social media, website, and other marketing channels. - Monitor and analyze the performance of marketing campaigns and adjust strategies as needed; manage and track marketing budget, expenses, and ensure ROI on marketing campaigns. - Build and maintain relationships with media outlets, bloggers, and influencers to increase brand exposure. - Ensure that all marketing materials and communications adhere to the company's brand guidelines and messaging. Smooth execution on daily operations: - Conduct market research and analysis to stay up-to-date with trends, sales performance, customer behavior, and competitor activities. - Collaborate with other teams within the company to ensure consistency in messaging and branding. - Work with cross departments (supply chain, purchasing, sales, trade marketing) to run the NPD process: sales forecasting, stock management, and sales movements to ensure the launch's success in Malaysia. - Management of P&L and marketing budgets within agreed targets. - Follow up and control Marketing expenses. Retain and develop talent: - Retain talents through various coaching & support. - Build up team spirit to create a warm & highly energetic environment for the team to grow. Communicate with OEM partner:

• Support development of commercial launch plan of Bibigo’s product from OEM production.
• Follow up on marketing-related action items related to OEM production e.g. demand planning, pricing & promotion etc.
• Participate in commercial discussions with OEM partner occasionally.
• Develop marketing materials e.g. packaging, promotion goods, and other brand communication materials, in line with global brand guideline.

• Possess a minimum Degree in Business or any relevant field.
• With a minimum of 5 years’ experience in FMCG Industry (preferably in Foods Industry).
• Strong leadership and motivational skills to drive and inspire a marketing team.
• Experience in Asian and Halal market is a plus.
• Excellent verbal and written communication skills.
• Good computer skills, particularly in Excel.
• Ability to gather and use data to make informed decisions.
• Proven skills to communicate, present, and influence credibly and efficiently to external and internal partners.
• Able to prioritize tasks and work within deadlines.

Company information