BRAND MARKETING ASSISTANT MANAGER

Accountabilities

• Support in preparation of marketing plans and implementation of advertising/promotional campaigns, marketing promotions, media programs, etc.
• Ensure appropriate research has been carried out and competitor marketing intelligence information is timely sourced to support development of a dynamic and responsive marketing strategy.
• Perform analysis of customer behavior, market conditions, and competition from the collected data.
• Coordinate with PR section for specific advertising and promotional needs.
• Execute marketing campaigns for new projects, product launches, and activities.
• Perform routine activities in accordance with agreed deadlines and standards and discharge any other tasks assigned by superiors in a timely and effective manner.
• Work with the Marketing team to ensure each retail event and canvass campaign aligns with the team's overall goals.
• Coordinate and collaborate with Aftersales, PR, and Digital departments.
• Drive and lead all agencies, including Digital and PR teams.
• Regularly coordinate with the Principals.
• Collaborate with the digital and social media marketing team.

Qualification & Experience Education: University degree in Marketing, Communications, or a related field. Experience: 3 to 5 years' experience working in a marketing agency (experience in the automotive industry is an advantage). Knowledge & Technical Skills Knowledge: Marketing strategy, business planning, media production, market research, digital and online strategies. Skills: Strong analytical skills, works well under pressure. Competencies v/s Levels

• Customer focus – 2
• Teamwork – 2
• Culture awareness – 2
• Achieving results – 3
• Attention to details – 3
• Planning & organizing – 2

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