Cmo - Chief Marketing Officer

The most trusted digital enablerteam.blue is a leading digital enabler for companies and entrepreneurs. It serves over 3.3 million customers in Europe and has more than 2000 experts to support them.Its goal is to shape technology and to empower businesses with innovative digital services.team.blue is an ecosystem of 60+ successful brands working together across 22 European countries to provide its 3.3 million SMB customers with everything they need to succeed online by offering best-in-class expertise and services.Since October 2024, Kolsquare has become part of team.blue, despite continuing to operate autonomously. Kolsquare offers a crucial next step to help businesses reach new customers and find success online.ABOUT KOLSQUARE :Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimise brand communication strategies in response to new digital challenges.Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook and YouTube.YOUR MISSION AS CHIEF MARKETING OFFICER :Your mission : build an inbound lead machine on a global scale, and turn Kolsquare into a unique "Top of Mind" MarTech brand, n 1 in the Influencer Marketing industry.YOUR SCOPE AS CHIEF MARKETING OFFICER :Reporting to our CEO, you will be part of the Executive Committee and lead the inbound growth of the company. You will drive the overarching online and offline marketing strategy to foster revenue growth and brand affinity across our different products and markets.Key Results :Within 3 months you will have :Developed an in-depth understanding of our products and markets, and identified primary marketing & communication channels and strategies.Formulated and presented a strategic marketing plan tailored for the next 12 months, ensuring alignment with company goals, and including at the same level product marketing, awareness and performance.Successfully orchestrated a new country launch in collaboration with Revenues, and a new feature launch in collaboration with Product.Conducted a performance assessment of the existing team, implemented optimizations and defined hiring planWithin 12 months you will have :Become an expert in our industry, owning the strategic positioning of our brand, products and marketsDelivered over the strategic plan you built & kept it adjusted over time to reflect changes in our business and ecosystemAchieved a measurable increase in web traffic, demo requests, new business, retention and overall revenueEstablished a clear brand identity for Kolsquare and its productsAchieved a measurable increase in awareness and brand preference on a global scale (focus Europe)Built a solid team of strong performers, recognized inside and outside the company for the quality and creativity of their workSetup & used frameworks proven to work, for new country launches, but also product / feature launches and cross-department collaborationWhat's in it for you?Competitive package, including an interesting Stock Options planA pivotal role in a fast-growing, innovative company, where your strategies directly affect company product & growthWork with a team of driven, passionate professionals who challenge the status quoFlexibility with a remote team spread across Europe and the autonomy to steer the marketing visionGrowth opportunities, and a chance to be at the forefront of the MarTech spaceSpace to express creativity, try bold / hack marketing strategies and be at the forefront of evolving marketing practices and methodologiesOpportunity to work in a bootstrapped & profitable company with financial resources & freedom of actionOpportunity to take part in the creation of a media revolution (influencer marketing), with a disruptive tech & responsible approachPreferred experience :10+ years of experience in marketing, preferably with exposure to the B2B and Social Media spaceExperience in building Marketing and Communication Strategies for a SaaS MarTech / AdtechDemonstrated ability to think strategically while remaining hands-onDemonstrated outstanding interpersonal & communication skillsExperience in building, leading and inspiring a world-class teamProficient understanding of modern marketing channels : Social Media, SEO, Paid, and Community BuildingWe are meant to work together if :You love digital marketing, social media and / or influencer marketingYou are a passionate person, curious, and you have determination to reach any goalYou are a doer, you value execution and seize opportunities promptlyYou are a passionate customer advocateYou are fluent in English, and speak at least 1 another language (ideally French, German or Spanish)You want more than just a job! Kolsquare is a benefit company, with a general interest ambition that goes beyond our profitability goals : positively impact the world.You can be based anywhere in Europe. Kolsquare is an on demand work from home company, with a head office in Paris, France.We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team one that makes better decisions, drives innovation, and delivers better business results.Recruitment process :Interview with Quentin (CEO)Interview with Caroline (Head of Growth) and Katy (Brand Manager)Business CaseDebrief with QuentinInterview with 1 to 3 Executive Committee MembersReference checksOffer

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