Digital Marketing Specialist

Location: Kochi, Kerala Experience: 2+ years of experience Salary: As per Industry Standards Job Description: Netstratum is looking for a Digital Marketing Specialist for our client based on the furniture industry. This person will be responsible for managing our e-commerce platforms, executing digital marketing strategies, and optimizing online sales through various channels. Your expertise in Shopify, Amazon, and ad management will be crucial to driving our growth. Primary responsibility:

• Oversee the daily operations of our Shopify store, ensuring optimal performance and user experience.
• Implement best practices for product listings, including SEO-optimized descriptions and engaging visuals.
• Manage and optimize our Amazon seller account, including inventory management, pricing strategies, and product promotions.
• Develop and execute Amazon advertising campaigns to increase visibility and drive sales.
• Create and implement marketing strategies across both platforms, utilizing SEO, PPC, email marketing, and social media.
• Monitor and analyze marketing performance, adjusting strategies to optimize ROI.
• Use analytics tools to track sales performance, customer behavior, and conversion rates for both Shopify and Amazon.
• Generate reports and insights to guide business decisions and marketing strategies.
• Enhance the online shopping experience through continuous improvements based on customer feedback and behavior analysis.
• Respond to customer inquiries and resolve issues promptly to maintain high satisfaction levels.
• Coordinate with suppliers and logistics partners to ensure timely inventory replenishment and order fulfillment on both platforms.
• Manage stock levels to avoid overstocking or stockouts.
• Stay updated on e-commerce trends, competitor strategies, and customer preferences to keep our offerings competitive.

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in e-commerce, with a strong focus on Shopify and Amazon sales.
• Proficiency in using Shopify and Amazon Seller Central.
• Solid understanding of digital marketing strategies and tools.
• Strong analytical skills with experience in data-driven decision-making.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.