Marketing Operations - Manager / Senior Manager

Marketing Operations - Manager / Senior ManagerVeeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company - we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.We are looking for a passionate Senior Marketing Operations Manager to join our talented EU Marketing team. This role is for a 'leader-operator', someone who can offer both strategic consulting to support the execution of marketing campaigns owned by the field marketing team, and continuously improve the automation process across areas such as campaign creation, testing, nurturing, scoring, and performance analytics. We are looking for an expert in Marketo marketing automation to segment our target prospects and ensure Veeva communications are sent to the right person at the right time, enabling teams with data-driven insights that make them better marketers.This is a huge opportunity to help enable a Vertical SaaS marketing team with technology, processes, and best practices to optimize marketing campaign performance and buyer experience. The ideal candidate must have proven working knowledge of CRM and marketing automation best practices and marketing analytics.What You'll DoProduce quarterly, high-quality campaign analyses and identify trends that provide early insights with the goal of improving ABM, event, and digital campaign performance across the EU.Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement.Partner with regional marketing leaders to translate marketing data into actionable insights to help drive continuous performance improvements.Be regarded as the in-house expert consultant for our EU team to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation.Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing.Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization.Produce Veeva Summit event reporting and be fully capable of providing weekly and post-event analytics to both operational and executive-level audiences.Requirements5+ years of experience in supporting global campaign deployment and optimization with a strong understanding of key concepts, including campaign planning, execution, testing, and metrics within a B2B enterprise software environment.Demonstrates a strong ability to think through marketing operations strategies with the team and enable them to execute with speed.CRM and Marketo (or equivalent) proven working knowledge/certification required.Persona-focused database segmentation and augmentation expertise.Strong Excel expertise.Ability to build relationships working in a cross-functional global environment.Possesses proven data manipulation and analytical capabilities designed to translate raw marketing data into performance improvement insights and can communicate related recommendations through storytelling that drives impactful and measurable change.Critical thinking, attention to detail, and problem-solving skills required.Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills.Ability to own and deliver on multiple strategic projects under aggressive timelines within a multinational matrixed team structure.Proven ability to excel in a dynamic environment.Bachelor's degree required.Nice to HaveAnalytics platform (Tableau, Sigma, etc.) experience or equivalent.Basic knowledge of SQL or other database expertise.Digital marketing knowledge: web tracking, Google Analytics.Life sciences industry experience is a plus.Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability, and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.

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