Lead-Digital Marketing Communications

Roles and ResponsibilityWorking closely with the Digital Marketing Manager and the digital agency to ideate and execute social media campaigns across all owned media platforms.Drive brand TOMA by planning and executing the paid media strategy for the brand across all touchpoints - digital, search, DOOH and content partnerships. End to end management of all media campaigns from brief initiation to plan optimization and reporting .Growing and executing strong advocacy content including Influencers , brand Hair Artistes , and Salon Hair dressersPartnering with brand, eCommerce and sales team to achieve a holistic and consistent brand presence on digital channels. Managing and creating cataloguing content , and digital banners.Work with Digital Marketing Manager to build new-age digital ecosystems to support business functions across digital touchpoints - website, chatbot, apps, social media etc.Creating and updating content for website, and campaign shoots which will contribute more towards brand visibility.Ensure marketing initiatives are planned and implemented in time with set budgets and real time deadlines along with timely reporting to the manager.Experience Required and BackgroundAt least 3-5 years of experience required.Qualification - MBA.Experience in marketing role with any brand in the luxury or FMCG sector.Experience in Digital Marketing / brand communication , especially Social Media.Familiar with : AMS, google Analytics, full stack et al. PRB