Associate Manager/Manager, Content and Marketing
Full time
na ZA Bank
no
Hong Kong
Publicado em May 8, 2024
Detalhes do emprego
Responsibilities
- Lead the marketing creatives and ideation. Develop creative briefs and direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets. Previous experience in 4As agencies within the creative teams is required.
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
- Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
- Bachelor’s degree in marketing, communications, or related field.
- Excellent written and verbal communication in English, Cantonese, good command of Mandarin is a plus.
- Banking/ Finance category writing experience would be an advantage.
- Self-driven, team player, result-oriented and resilient in a fast-paced environment.
- Proven experience developing marketing plans and campaigns. Strong project management, multitasking, and decision-making skills. Metrics-driven marketing mind with eye for creativity.
- Experience with marketing automation and CRM tools is a plus.
- Proficiency with online marketing and social media strategy is a plus.
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