Director / AVP - Digital Marketing (HK$80K - $100K)
Full time
na Global Executive Consultants Ltd.
no
Hong Kong
Publicado em May 8, 2024
Detalhes do emprego
Our client, a Life Insurance Company is looking for high-caliber person to fill the position. Job Duties
- Develop and implement digital marketing strategies for both HK and PRC market to attract new / existing customers through various digital and omni channels
- Plan and implement effective digital marketing campaigns and initiatives including Company website, SEO & SEM, eDM and social media to drive digital engagement
- Analyze customer data and evaluate the performance of digital marketing campaigns to identify trends and areas for improvement
- Create contents for various digital and social media platforms, including Facebook, Instagram, YouTube, Wechat, Xiaohongshu, website, Google Ads, and eDM
- Collaborate with designers and developers to improve the overall user experience
- Stay updated with digital trends and best practices
- Handle ad hoc projects
- Degree holders in Marketing, Business, Digital or related disciplines
- At least 8 years of digital marketing experience in Insurance / Banking industry
- In-depth knowledge of digital marketing channels, techniques and best practices
- Expert in Google Analytics, CRM, SEO/SEM, and social media channels (both HK and PRC)
- Excellent presentation and interpersonal skills
- Excellent written and verbal communications both in English and Chinese
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.
