Web Content Specialist
Detalhes do emprego
About the Company and Role: PressOne Africa is the simplest way for entrepreneurs to get a phone number for their business. We offer a phone system that helps any business see all phone calls across their sales and support team. Founded in 2021 were a fastgrowing startup based in Lagos and a Techstars portfolio company. In this dynamic role youll be the architect of our website content. Your words will educate visitors showcase our features and turn interest into action. Were looking for a skilled writer and strategic thinker who thrives in a fastpaced startup environment. To Carry Out Your Role
- Develop and execute content plans to expand PressOne Africas website with engaging informative and SEOfriendly pages.
- Craft compelling copy for feature pages use case pages comparison pages and other website sections that drive customer understanding.
- Collaborate with designers and the SEO Specialist to optimize pages for both users and search engines.
- Maintain a consistent brand voice and style guide ensuring all content aligns with our messaging.
- Track content performance metrics and identify opportunities for improvement.
- A gifted storyteller with a passion for crafting persuasive web copy (minimum 3 years of web content writing experience).
- Excellent writing and editing skills with a keen eye for detail.
- Basic understanding of SEO principles and how to write for the web.
- Experience using a content management system (CMS) like WordPress.
- Selfstarter with strong organisational skills and ability to manage multiple projects.
- Content Creation: Write and edit engaging informative and SEOfriendly copy for various web pages including product pages feature pages and landing pages.
- Content Strategy: Collaborate with marketing and product teams to develop a content calendar aligning with our overall marketing goals.
- Brand Consistency: Ensure all web content maintains a consistent brand voice tone and style.
- Optimisation and Updates: Regularly review and update existing website content to enhance user experience and boost search rankings.
- Reporting & Analysis: Use web analytics to track content performance (page views time on page bounce rates) and identify areas for improvement.
Requirements
What You Should Have- Bachelors degree in Marketing Communications or a related field.
- 4 years of experience in web content writing with a portfolio showcasing your work.
- Excellent writing editing and proofreading skills.
- Basic knowledge of SEO best practices and keyword research.
- Proficiency with WordPress is a plus.
- Balancing engaging storytelling with clear and concise product descriptions.
- Creating web content that ranks well in search results.
- Keeping up with the demands of a growing website and diverse content needs.
Benefits
- Play a central role in shaping how PressOne Africa presents itself to the world.
- Drive tangible growth through wellcrafted web content.
- Work in a collaborative and fastpaced startup environment with a passionate team.
- Competitive salary and benefits package.
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