Brand Marketing Manager

Job Description

• Analyzing our brand positioning and consumer insights
• Helping shape and communicate our vision and mission.
• Translating brand elements into plans and go-to-market strategies.
• Manages a team of marketing people working on brand initiatives.
• Leads creative development to motivate the target audience to “take action.”
• Establishes performance specifications, cost and price parameters, market applications and sales estimates.
• Monitors market trends, research consumer markets and competitors’ activities
• Oversees new and ongoing marketing and advertising activities.
• Devises innovative growth strategies.
• Aligns the company around the brand’s direction, choices and tactics.
• Manage and develop the agency relationships.
• Identifying and tying up with partners
• To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities.
• To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities.
• To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities.
• To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy.
• To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines.
• To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns.
• To monitor sales data and plan/ modify branding initiatives so as to drive achievement of sales targets.
• To provide inputs to Vendors on the development of communication material.
• Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning Internal & External Interactions

Skills

• Bachelor Degree in marketing or a related field
• 3-5 years as experience in the same position in a well known Advertising agency is highly preferred. 
• Proven working experience as Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up to date with latest trends and marketing best practices
• Brilliant understanding to Digital and social media (media buying)
• Experience in planning and managing events and activations is must.