Marketing Manager
Full time
na Traxion Tech Inc.
no
Philippines
Publicado em April 28, 2024
Detalhes do emprego
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support, and driving collaboration.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
- Market through various channels and segment databases working with large data sets.
- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention.
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
- Partner with creative teams, other internal stakeholders, and external agencies and vendors.
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
- Work with the other marketing teams, other internal stakeholders, and external agencies and vendors.
- Bachelor’s/College Degree in Business Administration
- Highly trainable and flexible.
- Highly organized and keen attention to details.
- Excellent oral and written communication skills.
- Microsoft Office proficient.
- Fast learner and good team plater.
- Able to multitask effectively.
- Experience building complex marketing programs and reporting on the results.
- Exposure to digital and direct response marketing.
- Competence as a creative writer with an eye for great emails and landing pages.
- Strong project management skills.
- Strong problem-solving ability, including metrics-driven thinking.
- Proficiency with online marketing and social media strategy.
- Proven experience designing interactive applications and networking platforms.
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