Social Media Manager - Marketing and Communications

Social Media Manager - Marketing and Communications Department, ISBAbout the Department and the Role - The Marketing and Communications Department at ISB leads brand building initiativesfor the school. It supervises and directs the workflow of the school's outreach throughmarketing channels (website, events, social media, online, print, etc.), advertising, and publicrelations functions of the school. It also works with other departments within and outside theschool to enhance, protect and safeguard the institution's brand value across the globe andacross all channels.We are currently seeking a talented and creative candidate to join our team as a Social MediaManager.We're looking for a creative and strategic Social Media Manager to join our team andspearhead our social media presence. You'll be responsible for developing and executing oursocial media strategy across various platforms, growing our audience, and fosteringmeaningful brand engagement.Key responsibilities• Develop and implement a comprehensive social media strategy: This includesdefining clear goals, identifying target audiences, and creating a content calendar thataligns with the school's overall marketing objectives.• Craft engaging content: You'll be responsible for creating high-quality content, includingtext posts, images, infographics, and videos, tailored to each platform's specificrequirements and audience preferences.• Manage social media channels: This involves regularly posting content, scheduling postsusing relevant tools, and responding to comments and messages in a timely andprofessional manner.• Monitor and analyze social media performance: Use social media analytics tools totrack key metrics such as engagement, reach, and website traffic. Analyze data to identifytrends and optimize social media strategies for better results.• Stay up-to-date on the latest social media trends: The social media landscape isconstantly evolving. Stay informed about new platforms, features, and best practices toensure our social media presence remains fresh and relevant.• Collaborate with other departments: Work closely with marketing, sales, and customerservice teams to ensure brand consistency across all communication channels.Candidate profile• Ideal candidates will have a background in content creation, social media, contentmarketing or a related field coupled with at least 6-8 years of work experience.• They will have exceptional communication, presentation and advocacy skills, a soundunderstanding of SEO and online audience engagement best practices, and the abilityto consistently produce high-quality written content with attention to detail.• They will have a good understanding of social media metrics and should be able touse it to craft relevant social media strategies.Desired attributes• Strong communication and interpersonal skills, both written and verbal• At least 6-8 years' experience working in content creation, marketing, journalism,media, public relations, or related fields• Demonstrated ability in operating social media platforms for large organisations anddriving audience engagement• Good to have (but not necessary): A bachelor's or advanced degree in masscommunications, marketing, journalism or a related field• Good to have (but not necessary): Experience working with educational institutions PRB