Social Media Marketing Manager

Social Media Marketing Manager IBG Digital, Pakistan IBG Digital is looking for a Sr Media Manager with Paid Social and Digital Experience to join our growing team in Islamabad. This person must have the ambition to take the bull by the horns and want to learn, grow and partner with the best in class. This role requires paid social marketing experience to develop strategies, implement and execute paid media campaigns while also carrying fluency and experience in broader digital buying, planning and execution. This person must have a detail oriented mind with the capability to multitask and think outside of the box in this fast moving and growing channel. The Sr Media Manager would have an understanding of advanced optimization and analytical skills which would drive insights and guide clients business and make actionable decisions based on data. The Sr Media Manager is a key component in the overall success of the team, our clients and IBG Digital, as they are responsible for overseeing and optimizing campaigns to meet and surpass the clients success metrics while also supporting the team where needed with other misc. projects and planning.Responsible for day-to-day management of media campaigns from soup to nuts, with modest supervision. Supervisor and Director are the main drivers of strategy but the Sr Media Manager is active in support and owning execution. The Sr MM is focused on honing operational leadership and strategic skills for advancement to the Supervisor role.Specification3-5 years of overall business experience with a majority of experience in mediaExperience working in on clients within the finance vertical or highly acquisition centric business is desiredExperience with Paid Social a must and operating in platforms, i.e. Facebook, Twitter, LinkedIn, Pinterest and other emerging platforms.Experience in other digital advertising channels such as SEM, Programmatic, Display, a plus.Understand clients' goals and develop appropriate campaign strategies.Expert knowledge of trends and tools for paid social media platforms.Launching new ads from self-serve tools and/or PMD/API partner toolsWorking knowledge of Insights tools such as: Facebook Insights and Twitter AnalyticsProficient in analyzing complex issues and developing relevant and actionable plans, programs, tests and recommendations.Daily monitoring of pacing and optimizations (adjusting campaign optimization levers, etc.)Data analysis and reporting to communicate campaign results , findings and next steps.Expert Excel and Powerpoint to accomplish bulk implementation (URL updates)Recommending new targeting; based on knowledge of targeting capabilities and pixel benefits.Understanding of creative/content and able to provide recommendations to ensure most effective audience to brand communicationResponding to email/questions from account and team leadershipAttending client calls and communicating campaign performanceKnowledge of key performance metrics for paid/earned/owned media with focus on analytics and optimization as well as leading vendor partners in the spaceAbility to gather client/supervisor requirements and effectively translate them into effective executionAbility to communicate data and reports to optimize strategic recommendations in clear, cogent fashionExcellent written and oral communication skillsA team player with a positive attitude who is able to handle stressful situations and deadlines calmlyAbility to plan and carry out responsibilities with passion, a can-do attitude, and minimal directionUniversity degree requiredJob SpecificationExcellent written and English Communication SkillsKnowledge of all social media advertising platforms Marketing and Advertising - Islamabad, Pakistan mustakbil.com asks for your consent to use your personal data to: perm_identity perm_identity Personalised advertising and content, advertising and content measurement, audience research and services development devices devices Store and/or access information on a device Some vendors may process your personal data on the basis of legitimate interest, which you can object to by managing your options below. 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Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.Use profiles to select personalised contentContent presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.Measure content performanceInformation regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. 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It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.Deliver and present advertising and contentCertain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.Match and combine data from other data sourcesInformation about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).Identify devices based on information transmitted automaticallyWith your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.Vendors can use your data to provide services. Declining a vendor can stop them from using the data you shared.Exponential Interactive, Inc d/b/a VDX.tvData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: IP addresses, Probabilistic identifiers, Browsing and interaction dataData collected and processed: Non-precise location data, IP addresses, Privacy choices, Device characteristics, Precise location data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction dataData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Device characteristics, Device identifiersData collected and processed: Non-precise location data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: IP addresses, Privacy choices, Device characteristics, Browsing and interaction dataData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, User-provided data, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Privacy choices, Device characteristics, Browsing and interaction dataData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Device characteristics, Precise location data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Device characteristics, Browsing and interaction dataData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: IP addresses, Precise location data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, IP addresses, Probabilistic identifiers, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: IP addresses, Device characteristics, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: IP addresses, Privacy choices, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Privacy choices, Device characteristics, Precise location data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Privacy choices, Device characteristics, Browsing and interaction dataData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Privacy choices, Browsing and interaction dataData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Users' profilesData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: IP addressesData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, IP addresses, Privacy choices, Device identifiersData collected and processed: Non-precise location data, IP addresses, Privacy choices, Device characteristicsData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersIntegral Ad Science (incorporating ADmantX)Data collected and processed: Non-precise location data, IP addresses, Privacy choices, Device characteristics, Browsing and interaction dataData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Privacy choices, Device characteristics, Browsing and interaction dataData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Users' profiles, Privacy choices, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location dataData collected and processed: Non-precise location data, IP addresses, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Device characteristics, Browsing and interaction dataData collected and processed: Authentication-derived identifiers, IP addresses, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: IP addresses, Device characteristics, Precise location data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: IP addresses, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Device characteristicsData collected and processed: IP addresses, Device characteristicsData collected and processed: IP addresses, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Device characteristics, Device identifiersData collected and processed: Device characteristicsData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Device characteristicsData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: IP addresses, Users' profiles, Privacy choices, User-provided data, Browsing and interaction data, Device identifiersAdobe Audience Manager, Adobe Experience PlatformData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Privacy choices, Device characteristics, Precise location data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Privacy choices, User-provided data, Device characteristics, Browsing and interaction dataData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Privacy choices, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersData collected and processed: IP addresses, Probabilistic identifiers, Users' profiles, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: IP addresses, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, User-provided data, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Users' profiles, Privacy choices, Device identifiersData collected and processed: IP addresses, Probabilistic identifiers, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Probabilistic identifiers, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addressesData collected and processed: IP addressesData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Non-precise location data, IP addresses, Device characteristics, Device identifiersData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: Device identifiersData collected and processed: IP addresses, Privacy choices, Device characteristics, Browsing and interaction data, Device identifiersData collected and processed: IP addresses, Privacy choices, Device characteristicsData collected and processed: Authentication-derived identifiers, Non-precise location data, IP addresses, Probabilistic identifiers, Device characteristics, Precise location data, Browsing and interaction data, Device identifiersMarketing Science Consulting Group, Inc.

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