Growth Marketing - Digital Strategy, Senior Principal

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on. About the Role • Own and strategize various customer digital touchpoints to drive long-term new business growth for AIA Hong Kong • Own MarTech and lead the development of various customer digital touchpoints, i.e. corporate website and e-commerce site, to deliver an industry-leading digital experience • Orchestrate various customer digital touch points to maximize lead generation and conversion, driving growth for both Local and MCV business Job Responsibilities:

• Define, build, and implement the target MarTech and e-commerce ecosystem roadmap.
• Devise omnichannel strategies and collaborate with channels to maximize lead generation and lead conversion.
• Develop customer data platforms and media partnerships to enable personalized and relevant content delivery.
• Ensure the delivery of an excellent and innovative digital experience on our corporate website and e-commerce site.
• Identify critical conversion points and drop-off points in the customer journey to optimize user experience and lead conversion.
• Stay up to date with digital trends, the latest marketing technology, competitive activities, and best practices to drive innovation in digital marketing.

Job Requirements:

• University degree with over 12 years working experience in financial services or related industry, at least 8 years of which in a strategic role to drive overall digital marketing & e-Commerce agenda
• Solid understanding of customer digital behaviors. Proven track record in a wide spectrum of digital marketing disciplines - digital, search, performance marketing and e-commerce
• Demonstrate curiosity and eagerness to keep abreast of the latest digital trends and marketing technology
• Strong leadership in managing a team to drive digital marketing and e-commerce success
• Strong interpersonal, project management, planning and time management skills. Able to work under pressure and meet tight deadlines
• Strong stakeholder management and influencing skill
• Good spoken & written Chinese & English

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.