Marketing Campaign Coordinator

Melbourne Royal is a member-based, not-for-profit organisation that was formed in 1848 and the purpose is to celebrate agriculture, cultivate events and strengthen communities.

Our Vision is for Melbourne Royal to be globally recognised as a seal of excellence, highly valued for:

Showcasing food and beverage, produce and producers Presenting premier events, including but not limited to the Melbourne Royal Show Activating and creating vibrant event spaces at Melbourne Showgrounds. Every experience with our organisation and our people is designed to bring a smile to your face. From being a valued member to the awards, events and the venues we manage along with every other professional service we provide. We are cultivators of happiness.

In 2021, our organisation rebranded from the 'RASV' to 'Melbourne Royal' to signify the beginning of an exciting new era for our organisation in the lead up to celebrating 175 years in 2023. The rebranding to Melbourne Royal maximises our opportunities for business growth - developing new awards, new events, new venues, new services and membership and minimises our investment oncreatingnew brands and logos as we innovate and create programs.

Job Description Based at the Melbourne Showgrounds, the Marketing Coordinator will join the team to provide a range of marketing support across a fun and diverse program of business activity and events, including the Melbourne Royal Show.

About the opportunity:

We are searching for a talented and professional Marketing Campaign Coordinator to join our dynamic marketing team. Your duties will be diverse and multi-faceted, therefore excellent professional skills are vital for this role.

This role is responsible for coordinating the design, development, and delivery of fully integrated marketing campaigns for Melbourne Royal Melbourne Royal blue-ribbon competitions and the Melbourne Royal Show. This role supports the Marketing Manager to deliver growth across The Melbourne Royal Show and all Melbourne Royal agricultural competitions, in line with key business KPIs and the annual marketing calendar. The role is a key position within a collaborative and supportive team that is service orientated, and results driven.

The key areas of focus for this position is to assist with the delivery of marketing campaigns for Melbourne Royal, the Melbourne Royal Show and Melbourne Royal blue-ribbon competitions, including:

Meeting with internal stakeholders to formulate detailed and comprehensive campaign and project plans Analysing and recording relevant historical performance data, ticket sales and entries Development of creative and media campaign briefs Engage external agencies and creative partners to brief in marketing collateral, event signage, digital executions and branded assets for relevant campaigns Implement targeted SMS, email and digital retargeting campaigns to optimise contact rates and campaign awareness Assist with the roll-out of sponsor and commercial partner marketing deliverables Desired Skills and Experience We are seeking candidates who have a tertiary qualification in Marketing, a few years of experience in marketing, creative agency, or a production role. Candidates must have a sound knowledge of Adobe Creative Suite, strong organisational and time management skills with the ability to multitask and meet tight timeframes. Previous experience in account management role would be beneficial.

It is essential that candidates have sound Microsoft Office suite skills and previous experience using a CRM/database would be an advantage.

You will display excellent communication skills, attention to detail and be very tech savvy.

This is a great opportunity for someone who is enthusiastic, self-motivated and has a desire to continue their career in the marketing field.

About our culture and benefits:

Our Values guide how we work with our clients, partners, each other and in the community. We demonstrate being - fearless, innovative, respectful, successful and working together.

We offer a fun and supportive culture as well as the opportunity for flexible work conditions - ability to work from home and at the Melbourne Showgrounds. We provide a wide range of benefits including onsite car parking, income protection, the opportunity to attend events at Melbourne Showgrounds and a great social calendar.

#J-18808-Ljbffr