Demand Generation Specialist

Who We AreCatalis is a leading government Software as a Service (SaaS) and integrated payments provider, powering a wide range of government operations at the municipal, county, state, and federal levels. Our innovative solutions are designed to streamline processes, enhance efficiency, and improve the delivery of government services to the public. At Catalis, we are committed to leveraging technology to make government interactions simpler, faster, and more accessible.Join a dynamic team, focused on helping Municipal Governments "Connect and Simplify Municipal Information to help make data informed decisions." We are a data and service company with the goal of being an Alberta based technology company recognized across Canada.We are a small team that has seen year over year growth and is well positioned to increase our breadth and depth within the niche rural and small urban market, and we are looking for top-talent team members who can help take us to the next level.The OpportunityJoin a dynamic team, focused on helping Municipal Governments "Connect and Simplify Municipal Information to help make data informed decisions." We are a data and service company with the goal of being an Alberta based technology company recognized across Canada.We are a small team that has seen year over year growth and is well positioned to increase our breadth and depth within the niche rural and small urban market, and we are looking for top-talent team members who can help take us to the next level.What you Will doCampaign Development and Execution: Drive lead generation, customer acquisitions, campaigns, webinars, and content initiatives. Execute and improve upon the outbound sales process and create cohesive demand generation efforts Execute and improve upon the inbound sales process Create relationships with external organizations in prospective Catalis markets Coordinate, plan and execute strategies and projects to support sales growth Coordinate the creation of demand generation strategies to enter new markets Create and manage demand generation budgets and forecasts Collaboration: Collaborate with the Sales team to understand customer needs and align technical solutions to meet those requirements Monitor industry trends and stay up-to-date on new technologies and techniques Provide training and support to team members on demand generation best practices and tools Analytics Use data and analytics to measure and improve performance Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue Leverage data to create targeted campaigns by market and geography Monitor and analyze campaign performance data, providing insights and recommendations for optimization What you Will Need to Succeed2+ years of demand generation experience Solid working knowledge of SaaS Experience in mass message generation SEO and SEM experience in asset. Rural municipal knowledge an asset; or willingness to learn about the rural municipality Strong ability to collaborate in a team, ability to take and give feedback. Strong ability and willingness to learn What we OfferCatalis is a fast growing and award-winning technology company that serves small urban and rural municipal governments across Canada. We offer competitive compensation, full paid vacation, and comprehensive health & dental benefits. We focus a lot of energy on professional development as we want our employees to ride the wave and grow with our business. We strive to be an example of a successful high-growth technology company in Alberta, and our team members depend on each other to make it happen. This full-time opportunity is based at Catalis' office in Old Strathcona (Edmonton, Alberta). Our new office includes an innovative vibe, stand-up desks for all staff, foosball games, an active social committee, fitness challenges, an office dog, lounge areas, and more! Software Development